Collecting and sharing Lepidoptera data
Butterflies and Moths of North America (butterfliesandmoths.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, Other brands, in the 29th percentile of 30587 Education brands.
Butterflies and Moths of North America (BAMONA) is a non-profit educational platform that documents butterfly and moth sightings across North America. It relies on community-contributed, citizen-science data combined with expert verification to build a comprehensive database featuring regional checklists and photographs. The site serves as a resource for identification and research, connecting nature enthusiasts, educators, researchers, and conservationists interested in Lepidoptera.
| Brand Name | Butterflies and Moths of North America |
|---|---|
| Domain | butterfliesandmoths.org |
| Industry | Education, Non-profit |
| Main Competitors | iNaturalist (88/100), eButterfly, Journey North, Moth Photographers Group, Butterfly Conservation (83/100), eBird (87/100) |
Moz Domain Authority 57/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #203,115 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To document and share data about butterflies and moths across North America through community-contributed sightings and verified records." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Butterflies and Moths of North America?", Claude could identify the brand as of October 2026. Butterflies and Moths of North America (BAMONA) is a citizen science database and website that collects verified sighting records to map the distribution and seasonality of butterfly and moth species across the US and Canada, often used by researchers, educators, and hobbyists. Best known for its crowd-sourced species distribution maps and sighting verification system for North American lepidoptera.
When asked "Best brands similar to Butterflies and Moths of North America?", Claude would recommend Butterflies and Moths of North America as of October 2026. It's a well-regarded, long-running resource in the citizen science and entomology education space, so it would come up naturally alongside sites like iNaturalist or eButterfly for butterfly and moth tracking.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Butterflies and Moths of North America's main competitors in Education: iNaturalist (88/100), Butterfly Conservation (83/100), eBird (87/100).
Sources: Brand Analyzer scan
BAMONA offers a database of verified butterfly and moth sightings, regional species checklists, and photographs. It enables users to contribute sightings as citizen scientists, which are then reviewed and verified by experts before being added to the public record.
Sources: Butterflies and Moths of North America official site
Butterflies and Moths of North America (BAMONA) is a non-profit, science-based platform that documents and shares data about butterflies and moths across North America through community-contributed sightings and expert-verified records.
Sources: Butterflies and Moths of North America official site
Butterflies and Moths of North America has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 16, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Butterflies and Moths of North America official site
BAMONA's data relies on expert review and verification of community-contributed sightings, which supports its credibility as a resource for Lepidoptera identification and research. This verification process is a key part of its stated value proposition as a trusted, science-based platform.
Sources: Butterflies and Moths of North America official site
Butterflies and Moths of North America scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Butterflies and Moths of North America official site
BAMONA is used by nature enthusiasts, citizen scientists, educators, researchers, and conservationists who are interested in documenting, identifying, or studying butterflies and moths across North America.
Sources: Butterflies and Moths of North America official site
BAMONA is known for its citizen-science model that combines community-contributed sightings with expert review to create a verified, comprehensive database of butterfly and moth records across North America, along with regional checklists and photographs.
Sources: Butterflies and Moths of North America official site
Butterflies and Moths of North America can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Butterflies and Moths of North America official site
Butterflies and Moths of North America scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Butterflies and Moths of North America has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (16/100). It benefits from a global traffic rank of #203,115 (Tranco), a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Butterflies and Moths of North America from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Butterflies and Moths of North America: Burleson Independent School District (70/100), Burke Mountain Academy (70/100), BVMI - Berufsverband Medizinischer Informatiker e.V. (70/100), ByteByteGo (70/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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