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bwin (bwin.fr) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Media & Entertainment brands, in the 93rd percentile of 4559 Sports & Fitness brands.
bwin is an online sports betting brand founded in 1997 and headquartered in Vienna, Austria. It offers a platform for online sports betting, including live odds and coverage of a wide range of sporting events. The brand has been acquired by Entain PLC, a global gaming and betting group. bwin targets adult sports enthusiasts seeking competitive odds and a fast, reliable betting experience.
| Brand Name | bwin |
|---|---|
| Domain | bwin.fr |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1997 |
| Headquarters | Vienna |
| Parent Company / Owner | Entain PLC |
| Main Competitors | Winamax (89/100), Betclic (73/100), Unibet, PMU, Parions Sport (FDJ) (68/100), Bet365 (83/100), William Hill (84/100), PokerStars Sports (76/100) |
Moz Domain Authority 55/100 vs category average 45 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #211,716 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
bwin has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Après votre inscription, bénéficiez d" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is bwin?", Claude could identify the brand as of September 2026. bwin is a well-known online sports betting and gambling platform, and bwin.fr is its French-market site offering sports betting, poker, and casino games under the licensing rules for the French market. Best known for Online sports betting, particularly football and other major sports wagering.
When asked "Best brands similar to bwin?", Claude would recommend bwin as of September 2026. It's one of the most recognizable and long-established online sports betting brands in Europe, so it would naturally come up alongside similar bookmakers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
bwin's main competitors in Sports & Fitness: Winamax (89/100), Betclic (73/100), Parions Sport (FDJ) (68/100), Bet365 (83/100), William Hill (84/100).
Sources: Brand Analyzer scan
bwin is an Austrian online betting brand founded in 1997 and headquartered in Vienna. It has been acquired by Entain PLC, a global gaming and betting group, and operates as an online sports betting platform, including in France via bwin.fr.
Sources: bwin official site
bwin has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 65, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: bwin official site
bwin was founded in 1997. bwin operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
bwin is headquartered in Vienna. bwin operates in the Sports & Fitness category.
Sources: Wikidata
bwin offers online sports betting services, including live and real-time odds on a wide variety of sporting events and competitions. Users can register on the platform to place bets and access features designed for a fast and complete betting experience.
Sources: bwin official site
bwin provides an online platform where users can place bets on a wide range of sporting events. It offers live odds, real-time betting options, and coverage of numerous sports competitions, allowing users to wager on their favorite sports as events unfold.
Sources: bwin official site
bwin scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: bwin official site
bwin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: bwin official site
bwin is known for being a pioneer and long-standing player in the online sports betting industry, offering live odds and extensive coverage of sporting events. It is also recognized as an Austrian brand that was later acquired by Entain PLC, a major international gaming company.
Sources: bwin official site
bwin is used by adult sports fans who are interested in online betting and seek competitive odds along with a dynamic, real-time betting experience across a wide range of sporting events.
Sources: bwin official site
bwin scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
bwin has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is recommendation likelihood (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #211,716 (Tranco). In a live check, Claude could already identify bwin from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to bwin: Burton (87/100), BUILT (87/100), Caliente.mx (87/100), Callaway Golf (87/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.