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Cadena88 (cadena88.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 59th percentile of 18703 E-commerce brands.
Cadena88 is the website for Spain's largest hardware store network (ferreterías), providing a unified online catalog and store locator that connects consumers and professionals with nearby affiliated hardware retailers. The platform aggregates product offerings from its network to help users find hardware, DIY, and home maintenance supplies through local, professional ferretería businesses rather than a single centralized store.
| Brand Name | Cadena88 |
|---|---|
| Domain | cadena88.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Leroy Merlin (67/100), Bricomart (56/100), BigMat (56/100), Bauhaus, Brico Depôt (77/100), Cadena Ferreteros |
Moz Domain Authority 39/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #238,779 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Todo el catálogo de Cadena88, la mayor red de ferreterías del país, a un solo click. Seguro que tienes cerca tuyo a uno de nuestros profesionales dispuesto a ayudarte." (Meta description: 29 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cadena88?", Claude could not identify the brand as of October 2026. I don't recognize Cadena88 as a specific company, likely because it's a small or new e-commerce business without significant presence in my training data.
When asked "Best brands similar to Cadena88?", Claude would not surface Cadena88 as of October 2026. I can't recommend a company I have no verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cadena88's main competitors in E-commerce: Leroy Merlin (67/100), Bricomart (56/100), BigMat (56/100), Brico Depôt (77/100).
Sources: Brand Analyzer scan
Cadena88 has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 20, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cadena88 official site
Cadena88 scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cadena88 official site
Cadena88 is a Spanish company that operates the largest network of hardware stores (ferreterías) in the country, providing an online platform that unifies the product catalogs of its affiliated stores and helps users locate nearby hardware professionals.
Sources: Cadena88 official site
Cadena88 connects consumers and professionals with a nationwide network of hardware stores by offering a centralized online catalog and a store locator tool. This allows users to browse hardware, DIY, and home maintenance products and find a nearby affiliated ferretería for purchase or professional assistance.
Sources: Cadena88 official site
Cadena88 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cadena88 official site
Cadena88 offers access to a wide catalog of hardware, DIY (bricolaje), and home maintenance products through its network of affiliated ferretería stores. The platform itself functions as a digital catalog and store locator rather than a direct retailer, connecting users to physical stores that sell these products.
Sources: Cadena88 official site
Cadena88 is known for being the largest network of hardware stores (ferreterías) in its country, combining the local presence of independent hardware retailers with a centralized digital catalog that makes it easier for customers to find products and nearby stores.
Sources: Cadena88 official site
Cadena88 is used by both everyday consumers and professionals who need hardware, DIY, or home maintenance products and services, particularly those looking for nearby local stores with professional staff able to assist them.
Sources: Cadena88 official site
Cadena88 scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cadena88 has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #238,779 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check (October 2026), Claude could not identify Cadena88 from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cadena88: Byram Healthcare (79/100), buttinette (79/100), Cake Maternity (79/100), Callaway Apparel (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.