Credible climate action since 2005
Carbon Footprint (carbonfootprint.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Energy & Utilities brands, Other brands, in the 93rd percentile of 34144 SaaS brands.
Carbon Footprint is a UK-based company, operating since 2005, that provides carbon footprint software, Net Zero consultancy, and independently rated carbon offsetting for businesses. Its proprietary Sustrax software enables measurement of Scope 1-3 greenhouse gas emissions, while its consultancy services support organizations in reducing emissions and progressing toward Net Zero targets. The company combines technology, expertise, and carbon credit offerings into an integrated emissions management ecosystem for corporate clients.
| Brand Name | Carbon Footprint |
|---|---|
| Domain | carbonfootprint.com |
| Industry | SaaS, Energy & Utilities |
| Founded | 2005 |
| Headquarters | United Kingdom |
| Main Competitors | Watershed (86/100), Persefoni (83/100), Sphera (86/100), Normative (84/100), Greenly (86/100), South Pole (86/100), ClimatePartner (83/100), Plan A (82/100) |
Moz Domain Authority 63/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #102,921 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Carbon Footprint has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Carbon footprint software, Net Zero consultancy and independently rated carbon offsetting for business. Measure Scope 1-3 emissions with Sustrax. UK-based since 2005." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vercel.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Carbon Footprint?", Claude could identify the brand as of October 2026. Carbon Footprint Ltd is a UK-based company that provides carbon management services, including carbon footprint calculators, consultancy, and carbon offsetting projects for individuals and businesses. Best known for its free online carbon footprint calculator.
When asked "Best brands similar to Carbon Footprint?", Claude would recommend Carbon Footprint as of October 2026. It's a well-known and long-running tool in the carbon calculation and offsetting space, often used as a reference point for individuals and businesses wanting to measure emissions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Carbon Footprint's main competitors in SaaS: Watershed (86/100), Persefoni (83/100), Sphera (86/100), Normative (84/100), Greenly (86/100).
Sources: Brand Analyzer scan
Carbon Footprint offers three main services: Sustrax, proprietary software for measuring Scope 1, 2, and 3 greenhouse gas emissions; Net Zero consultancy, providing expert guidance for businesses on emissions reduction strategies; and independently rated carbon offsetting, allowing organizations to purchase verified carbon credits as part of their climate action plans.
Sources: Carbon Footprint official site
Carbon Footprint is a UK-based company, operating since 2005, that offers carbon footprint software, Net Zero consultancy, and independently rated carbon offsetting services for businesses and organizations.
Sources: Carbon Footprint official site
Carbon Footprint has strong AI-search visibility, scoring 75/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 77, recommendation 82). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Carbon Footprint official site
Carbon Footprint helps businesses measure, reduce, and report their greenhouse gas emissions across Scope 1, 2, and 3 using its proprietary Sustrax software. It also provides Net Zero consultancy services and offers independently rated carbon offsetting to support organizations in their climate action strategies.
Sources: Carbon Footprint official site
Carbon Footprint scores 82/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Carbon Footprint official site
Carbon Footprint can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Carbon Footprint official site
Carbon Footprint is known for its Sustrax software, which enables organizations to measure Scope 1-3 greenhouse gas emissions, as well as for providing Net Zero consultancy and independently rated carbon offset credits. It has operated in the UK since 2005, positioning itself as an established player in corporate emissions management.
Sources: Carbon Footprint official site
Carbon Footprint is used by businesses and organizations seeking to measure, manage, and reduce their carbon emissions across Scope 1-3 categories. Its target audience includes companies pursuing credible Net Zero strategies that require software tools, expert consultancy, and verified carbon offsetting options.
Sources: Carbon Footprint official site
Carbon Footprint scores 75/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Carbon Footprint has a moderate AI-visibility profile at 75/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (82/100) and its weakest is visibility (70/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #102,921 (Tranco). In a live check, Claude could already identify Carbon Footprint from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Carbon Footprint: Twindo (87/100), Calix (87/100), Cardano (87/100), Catalyst (87/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
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