Helping kids get back to being kids
Cartwheel (cartwheel.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, Non-profit brands, in the 53rd percentile of 9579 Healthcare brands.
Cartwheel is a mental health care organization that partners with K-12 school districts to provide evidence-based, personalized clinical support to students and families. Through licensed, bilingual clinicians embedded within school Multi-Tiered Systems of Support, Cartwheel aims to eliminate waitlists and deliver timely mental health services. It operates within the healthcare, education, and non-profit sectors, positioning itself as a trusted partner bridging student mental health needs with accessible, evidence-based care.
| Brand Name | Cartwheel |
|---|---|
| Domain | cartwheel.org |
| Industry | Healthcare, Education |
| Main Competitors | Hazel Health (81/100), Daybreak Health (75/100), Brightline (74/100), Presence, Mantra Health (71/100), Effective School Solutions |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Cartwheel appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Cartwheel Care partners with K-12 school districts and delivers personalized support. Our licensed clinicians offer mental health care with no waitlists." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Cartwheel?", Claude could identify the brand as of September 2026. Cartwheel is a healthcare company that partners with K-12 schools to provide teletherapy and mental health support services to students, aiming to make care more accessible where kids already are. Best known for Providing school-based teletherapy programs for student mental health.
When asked "Best brands similar to Cartwheel?", Claude would recommend Cartwheel as of September 2026. It's a notable player in the school-based youth mental health/teletherapy space, so I'd mention it if someone asked about companies addressing student mental health access.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cartwheel's main competitors in Healthcare: Hazel Health (81/100), Daybreak Health (75/100), Brightline (74/100), Mantra Health (71/100).
Sources: Brand Analyzer scan
Cartwheel offers mental health care services for K-12 students, including access to licensed, bilingual clinicians embedded within school districts' support systems, delivering personalized, evidence-based clinical support without waitlists.
Sources: Cartwheel official site
Cartwheel has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 36, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cartwheel official site
Cartwheel delivers evidence-based mental health care to students by embedding licensed, bilingual clinicians within school districts' Multi-Tiered Systems of Support, aiming to provide personalized care without waitlists.
Sources: Cartwheel official site
Cartwheel scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Cartwheel official site
Cartwheel is an organization that partners with K-12 school districts to provide mental health care to students, operating within the healthcare, education, and non-profit sectors.
Sources: Cartwheel official site
Cartwheel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cartwheel official site
Cartwheel is used by K-12 school districts, school administrators, students, and families seeking accessible, evidence-based mental health support.
Sources: Cartwheel official site
Cartwheel is known for partnering directly with K-12 school districts to provide mental health services with no waitlists, using licensed, bilingual clinicians integrated into school support systems.
Sources: Cartwheel official site
Cartwheel scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cartwheel has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (18/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Cartwheel from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cartwheel: Carlson Labs (77/100), CareZone (77/100), CastleBranch (DISA Healthcare Technology) (77/100), Catholic Charities USA (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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