Global Leader in Commercial Real Estate
CBRE (cbre.co.nz) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Finance brands, in the 75th percentile of 8193 Real Estate brands.
CBRE is a global commercial real estate services and investment firm founded in 1906 and headquartered in Los Angeles. It provides integrated, data-driven real estate services and market insights to businesses, investors, and organizations across various industries and geographies. The company operates in the real estate and finance sectors, offering solutions that span the full range of commercial property needs, from leasing and investment to research and advisory services.
| Brand Name | CBRE |
|---|---|
| Domain | cbre.co.nz |
| Industry | Real Estate, Finance |
| Founded | 1906 |
| Headquarters | Los Angeles |
| Parent Company / Owner | ValueAct Capital |
| Main Competitors | JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Savills (88/100), Knight Frank (82/100), Newmark Group (76/100) |
Moz Domain Authority 34/100 vs category average 38 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,055,207 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CBRE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CBRE is the global leader in commercial real estate services and investments. With services, insights and data that span every dimension of the industry, we create solutions for cl…" (Meta description: 39 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CBRE?", Claude could identify the brand as of September 2026. CBRE (CBRE Group) is the world's largest commercial real estate services and investment firm, offering services like property sales, leasing, property management, valuation, and investment management. This is its New Zealand operation, part of the global network headquartered in Best known for Being the largest commercial real estate services and investment management company in the world.
When asked "Best brands similar to CBRE?", Claude would recommend CBRE as of September 2026. It's a top-tier global name in commercial real estate, so it would naturally come up alongside firms like JLL, Cushman & Wakefield, and Colliers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CBRE's main competitors in Real Estate: JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Savills (88/100), Knight Frank (82/100).
Sources: Brand Analyzer scan
CBRE has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 33, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CBRE official site
CBRE was founded in 1906. CBRE operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CBRE is headquartered in Los Angeles. CBRE operates in the Real Estate category.
Sources: Wikidata
CBRE scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CBRE official site
CBRE is a global commercial real estate services and investment company. Founded in 1906 and headquartered in Los Angeles, it is described as the world's largest firm in its industry, offering services and insights that cover every dimension of commercial real estate.
Sources: CBRE official site
CBRE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CBRE official site
CBRE is owned by or part of ValueAct Capital. CBRE operates in the Real Estate category.
Sources: Wikidata
CBRE provides commercial real estate services and investment solutions to clients across various industries and geographies. Its offerings include integrated, data-led real estate services combined with research and global market insights, enabling clients to make informed decisions about their real estate strategies. Services span every dimension of the commercial real estate industry, addressing needs across every sector and size of client.
Sources: CBRE official site
CBRE is known for being the world's largest commercial real estate services and investment firm, offering unmatched scale, market knowledge, and global insights. It is recognized for its integrated, data-driven approach and extensive research capabilities that span every dimension of the real estate industry.
Sources: CBRE official site
CBRE's services are used by businesses, investors, and organizations of all sizes across various industries who need commercial real estate services, investment solutions, and market insights. Its target audience spans multiple sectors and geographies, reflecting its broad, global client base.
Sources: CBRE official site
CBRE scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CBRE has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (43/100) and its weakest is recommendation likelihood (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,055,207 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify CBRE from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CBRE: Catalyst Capital (80/100), Case Architects & Remodelers (80/100), CCIM Institute (80/100), Motiva (80/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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