Verdens førende ejendomsrådgiver
CBRE (cbre.dk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Finance brands, in the 56th percentile of 13166 Real Estate brands.
CBRE is a global company specializing in commercial and investment real estate services, headquartered in Los Angeles and founded in 1906. It provides a broad range of services, insights, and data across all dimensions of the real estate industry, including ESG and sustainability solutions. CBRE serves businesses and investors of all sizes and sectors worldwide, positioning itself as a leading provider of research-driven, integrated real estate solutions.
| Brand Name | CBRE |
|---|---|
| Domain | cbre.dk |
| Industry | Real Estate, Finance |
| Founded | 1906 |
| Headquarters | Los Angeles |
| Parent Company / Owner | ValueAct Capital |
| Main Competitors | JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Savills (88/100), Knight Frank (82/100) |
Moz Domain Authority 25/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
CBRE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Vi er verdens førende inden for erhvervs- og investeringsejendomme. Med ydelser, indsigt og data, der går på tværs af alle dimensioner af industrien, skaber vi løsninger for kund…" (Meta description: 40 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is CBRE?", Claude could identify the brand as of November 2026. CBRE is the world's largest commercial real estate services and investment firm, offering property management, leasing, sales, valuation, and investment management across global markets. CBRE.dk represents its Danish operations, providing these same commercial real estate service Best known for Being the largest global commercial real estate services and investment management company by revenue.
When asked "Best brands similar to CBRE?", Claude would recommend CBRE as of November 2026. It's a dominant, globally recognized leader in commercial real estate services, so it naturally comes up when discussing top firms in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CBRE's main competitors in Real Estate: JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Savills (88/100), Knight Frank (82/100).
Sources: Brand Analyzer scan
CBRE has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 33, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CBRE official site
CBRE was founded in 1906. CBRE operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CBRE is headquartered in Los Angeles. CBRE operates in the Real Estate category.
Sources: Wikidata
CBRE scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CBRE official site
CBRE is a global company operating in the commercial and investment real estate sector. Founded in 1906 and headquartered in Los Angeles, it provides real estate services, insights, and data to clients of all sizes across various industries and regions.
Sources: CBRE official site
CBRE offers a wide range of services related to commercial and investment real estate, including advisory, management, and strategic insight. The company leverages data and research across all dimensions of the real estate industry to help clients of any size or sector make informed decisions, including those related to ESG and sustainability.
Sources: CBRE official site
CBRE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CBRE official site
CBRE provides services, insights, and data covering all dimensions of the commercial and investment real estate industry. This includes advisory and strategic guidance, real estate management, and research-based solutions, with offerings that extend to ESG and sustainability consulting for clients of varying sizes and sectors.
Sources: CBRE official site
CBRE is owned by or part of ValueAct Capital. CBRE operates in the Real Estate category.
Sources: Wikidata
CBRE's clients include businesses and investors of all sizes and across all sectors who require advisory, management, and strategic insight related to commercial and investment real estate.
Sources: CBRE official site
CBRE is known for being one of the world's leading companies in commercial and investment real estate, offering integrated, data-driven services and thought leadership through its research platform that spans global markets and sectors.
Sources: CBRE official site
CBRE scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CBRE has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (43/100) and its weakest is recommendation likelihood (33/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 25/100 and thin schema.org structured data. In a live check, Claude could already identify CBRE from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CBRE: Construction Business News Middle East (CBNME) (76/100), CBCL (76/100), CBRE Hotels (76/100), City Developments Limited (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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