Global Leader in Commercial Real Estate
CBRE (cbre.us) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Real Estate brands. Among 1031 Real Estate brands analyzed, CBRE ranks in the 87th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 74/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 59/100, AI Discoverability 60/100, Brand Authority 60/100.
CBRE, founded in 1906 and headquartered in Los Angeles, is a commercial real estate services and investment firm. It positions itself as the global leader in its sector, offering research, thought leadership, and actionable insights across office, industrial, retail, multifamily, healthcare, technology, investments, and leasing segments. The company serves businesses and investors seeking commercial real estate solutions. ValueAct Capital is listed as its parent or owner.
| Brand Name | CBRE |
|---|---|
| Domain | cbre.us |
| Industry | Real Estate |
| Founded | 1906 |
| Headquarters | Los Angeles |
| Parent Company / Owner | ValueAct Capital |
| Main Competitors | JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Newmark (76/100), Marcus & Millichap, Savills |
Moz Domain Authority 61/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #168,601 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CBRE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CBRE is the global leader in commercial real estate services and investments." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
CBRE scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CBRE has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (48/100) and its weakest is recommendation likelihood (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #168,601 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CBRE offers specialized services across a wide range of commercial real estate categories, including office, industrial, retail, multifamily, healthcare, and technology properties. It also provides investment services, leasing services, research, thought leadership, and actionable insights. The firm's overall offering is described as integrated and data-led, designed to support the business strategies of corporate clients and investors seeking commercial real estate solutions.
Sources: CBRE official site
CBRE's main competitors include JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Newmark (76/100), Marcus & Millichap. These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: CBRE official site
CBRE and Colliers International are competitors in Real Estate. Brand Analyzer scores CBRE at 74/100 and Colliers International at 81/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: CBRE official site
CBRE is a commercial real estate services and investment company founded in 1906 and headquartered in Los Angeles. It describes itself as the global leader in commercial real estate services and investments. The firm operates across multiple property sectors and service lines, serving businesses and investors seeking commercial real estate solutions, properties, and investment opportunities worldwide.
Sources: CBRE official site
CBRE provides integrated, data-led commercial real estate services and investment solutions. Its mission is to unlock value in every dimension of real estate by supporting business strategies. The firm delivers specialized services across office, industrial, retail, multifamily, healthcare, and technology property sectors, as well as investments and leasing. It also produces research, thought leadership, and actionable insights intended to support informed decision-making for its clients.
Sources: CBRE official site
Popular alternatives to CBRE include JLL (79/100), Cushman & Wakefield (75/100), Colliers International (81/100), Newmark (76/100), Marcus & Millichap. Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: CBRE official site
CBRE has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 48, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CBRE official site
CBRE was founded in 1906. CBRE operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CBRE is headquartered in Los Angeles. CBRE operates in the Real Estate category.
Sources: Wikidata
CBRE is known for being the global leader in commercial real estate services and investments. It is recognized for providing unmatched research, thought leadership, and actionable insights that help clients make informed real estate decisions. The company is also known for offering specialized services spanning a broad range of property types, including office, industrial, retail, multifamily, healthcare, and technology sectors, as well as investment and leasing services.
Sources: CBRE official site
CBRE scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CBRE official site
CBRE's target audience consists of businesses and investors seeking commercial real estate solutions, properties, and investment opportunities. This includes corporate occupiers requiring office, industrial, retail, healthcare, or technology space, as well as real estate investors and owners looking for leasing, investment, and advisory services. The firm's integrated services are designed to support a broad range of organizational real estate needs across multiple industry sectors.
Sources: CBRE official site
CBRE is popular because it positions itself as the global leader in commercial real estate services and investments, offering a comprehensive suite of services across multiple property sectors. Its value proposition centers on providing unmatched research, thought leadership, and actionable insights that enable businesses and investors to make informed real estate decisions. Its integrated, data-led approach and broad specialization across office, industrial, retail, multifamily, healthcare, technology, investments, and leasing contribute to its wide adoption.
Sources: CBRE official site
CBRE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CBRE official site
CBRE is owned by or part of ValueAct Capital. CBRE operates in the Real Estate category.
Sources: Wikidata
Ranked closest to CBRE: Bonito Designs (74/100), anywAIR (74/100), Coldwell Banker Realty (74/100), Condo Control (74/100).
A step up - brands to learn from: Habitat for Humanity (81/100), Freddie Mac (81/100).
Category leader: Redfin (94/100).