Austin's News, Weather, Sports Leader
CBS Austin (cbsaustin.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 76th percentile of 7483 Media & Entertainment brands.
CBS Austin, operated as KEYE TV, is the CBS-affiliated television station serving Austin, Texas and the surrounding Texas Capitol Region. It provides local news, weather, and sports coverage for communities including Round Rock, Pflugerville, Georgetown, Killeen, and other Central Texas areas. The station combines CBS network journalism with regional reporting to serve as a primary local information source for the area.
| Brand Name | CBS Austin |
|---|---|
| Domain | cbsaustin.com |
| Industry | Media & Entertainment |
| Headquarters | Austin, Texas |
| Main Competitors | KXAN (80/100), KVUE (89/100), FOX 7 Austin (75/100), Spectrum News Austin (70/100), Austin American-Statesman (93/100) |
Moz Domain Authority 68/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #49,146 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
CBS Austin has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "KEYE TV CBS Austin is the news, sports and weather leader for the Texas Capitol Region, covering events in the surrounding area including Round Rock Pflugerville, Georgetown, Belto…" (Meta description: 44 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CBS Austin?", Claude could identify the brand as of September 2026. CBS Austin is a CBS-affiliated local television station serving Austin, Texas, broadcasting news, weather, and CBS network programming to the surrounding central Texas area. Best known for Local news coverage and CBS network programming for the Austin, Texas market.
When asked "Best brands similar to CBS Austin?", Claude would recommend CBS Austin as of September 2026. It's a recognizable local news and broadcast affiliate that would come up naturally in discussions of Austin-area or CBS-affiliated media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CBS Austin's main competitors in Media & Entertainment: KXAN (80/100), KVUE (89/100), FOX 7 Austin (75/100), Spectrum News Austin (70/100), Austin American-Statesman (93/100).
Sources: Brand Analyzer scan
CBS Austin has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 37, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CBS Austin official site
CBS Austin scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CBS Austin official site
CBS Austin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CBS Austin official site
CBS Austin is a local television station, operating as KEYE TV, that serves as the CBS network affiliate for Austin, Texas and the surrounding Texas Capitol Region. It delivers news, weather, and sports programming to Central Texas communities.
Sources: CBS Austin official site
CBS Austin produces and broadcasts local news, weather, and sports coverage for Austin, Texas and surrounding Central Texas communities such as Round Rock, Georgetown, Killeen, and Bastrop. It combines national CBS network content with regional reporting focused on the Texas Capitol Region.
Sources: CBS Austin official site
CBS Austin serves residents of Austin, Texas and surrounding Central Texas communities, including Round Rock, Pflugerville, Georgetown, and Killeen, who seek local news, weather, and sports updates.
Sources: CBS Austin official site
CBS Austin scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CBS Austin has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #49,146 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CBS Austin from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CBS Austin: Catena Media (84/100), Carat (84/100), 央视网 (CCTV.com) (84/100), Cebr (84/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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