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CDON (cdon.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, Media & Entertainment brands, in the 42nd percentile of 13620 E-commerce brands.
CDON is a Nordic e-commerce marketplace offering millions of products across categories such as electronics, toys, clothing, and home goods. It emphasizes fast delivery and secure purchasing, positioning itself as a one-stop online shopping destination for everyday and unexpected consumer needs. CDON targets everyday online shoppers in the Nordic region seeking a wide variety of products at competitive prices.
| Brand Name | CDON |
|---|---|
| Domain | cdon.se |
| Industry | E-commerce, Technology |
| Main Competitors | Amazon (89/100), Zalando (85/100), eBay (83/100), Boozt (89/100), NetOnNet (81/100), Elgiganten (78/100), AliExpress (93/100) |
Moz Domain Authority 67/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #38,661 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
CDON appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Miljontals produkter - från mobiltelefon till hårfön. Snabb leverans, tryggt köp och en hel del du inte visste att du behövde hos CDON." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, WordPress.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CDON?", Claude could identify the brand as of September 2026. CDON is a major Nordic e-commerce marketplace based in Sweden, offering a wide range of products from electronics to fashion, home goods, and more through both its own sales and third-party sellers. Best known for Being one of the largest online marketplaces in the Nordic region, often compared to Amazon for that market.
When asked "Best brands similar to CDON?", Claude would recommend CDON as of September 2026. It's a well established, widely used marketplace in Sweden and the Nordics, so it's relevant when discussing e-commerce options in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CDON's main competitors in E-commerce: Amazon (89/100), Zalando (85/100), eBay (83/100), Boozt (89/100), NetOnNet (81/100).
Sources: Brand Analyzer scan
CDON has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 48, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CDON official site
CDON offers millions of products spanning categories such as electronics (e.g., mobile phones), home appliances (e.g., hair dryers), toys, clothing, and home goods, available through its online marketplace.
Sources: CDON official site
CDON scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CDON official site
CDON is a Nordic e-commerce marketplace that offers millions of products across a wide range of categories, from electronics to household goods.
Sources: CDON official site
CDON operates an online marketplace where customers can browse and purchase a vast selection of products, including mobile phones, hair dryers, toys, clothing, and home goods, with an emphasis on fast delivery and secure transactions.
Sources: CDON official site
CDON can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CDON official site
CDON is known for its extensive product range, spanning electronics, toys, clothing, and home goods, delivered through a Nordic-focused online marketplace with fast shipping and secure purchasing.
Sources: CDON official site
CDON is used by everyday online shoppers in the Nordic region who are looking for a wide range of products, including electronics, toys, clothing, and home goods, at competitive prices.
Sources: CDON official site
CDON scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CDON has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #38,661 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CDON from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CDON: Caterpillar Workwear (CAT) (76/100), cashpresso (76/100), CedarWorks (76/100), Chantelle (76/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.