A gente se encontra na moda
C&A (cea.com.br) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 94th percentile of 8281 Fashion & Apparel brands.
C&A is an international Dutch chain of fashion retail stores, founded in 1841 and headquartered in Düsseldorf, owned by the Brenninkmeijer family. In Brazil, operating through cea.com.br, it sells women's, men's, and children's clothing, footwear, and beauty products. The brand positions itself as a democratic and inclusive fashion retailer, offering global trends at accessible prices for the whole family.
| Brand Name | C&A |
|---|---|
| Domain | cea.com.br |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1841 |
| Headquarters | Düsseldorf |
| Parent Company / Owner | Brenninkmeijer family |
| CEO | Edward Brenninkmeijer |
| Main Competitors | Renner (86/100), Riachuelo (80/100), Marisa, Zara (79/100), H&M (88/100), Hering |
Moz Domain Authority 76/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #43,700 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
C&A has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Encontre as melhores ofertas em moda feminina, masculina, infantil, calçados e beleza aqui na C&A. A gente se encontra na moda, a gente se encontra na C&A!" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is C&A?", Claude could identify the brand as of October 2026. C&A is a major fast-fashion retail chain operating in Brazil (and historically across Europe) under the C&A Brasil brand, offering affordable clothing for men, women, and children. In Brazil it's one of the largest apparel retailers with hundreds of stores and a strong e-commerce Best known for Affordable, trend-driven fast fashion sold through a large network of stores across Brazil.
When asked "Best brands similar to C&A?", Claude would recommend C&A as of October 2026. It's a well-known, large-scale budget fashion retailer that would naturally come up alongside similar brands like Renner or Riachuelo in Brazil.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
C&A's main competitors in Fashion & Apparel: Renner (86/100), Riachuelo (80/100), Zara (79/100), H&M (88/100).
Sources: Brand Analyzer scan
C&A offers a range of products including women's fashion, men's fashion, children's clothing, footwear, and beauty items, available through its online store cea.com.br.
Sources: C&A official site
C&A is an international Dutch chain of fashion retail clothing stores, founded in 1841 and headquartered in Düsseldorf. It is owned by the Brenninkmeijer family and operates in multiple countries, including Brazil through the site cea.com.br.
Sources: C&A official site
C&A has strong AI-search visibility, scoring 75/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 79, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: C&A official site
C&A was founded in 1841. C&A operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
C&A is headquartered in Düsseldorf. C&A operates in the Fashion & Apparel category.
Sources: Wikidata
C&A sells fashion products including women's, men's, and children's clothing, footwear, and beauty items. Through its e-commerce platform cea.com.br, it offers these products to customers in Brazil, aiming to make global fashion trends accessible at affordable prices.
Sources: C&A official site
C&A scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: C&A official site
C&A can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: C&A official site
C&A is owned by or part of Brenninkmeijer family. C&A operates in the Fashion & Apparel category.
Sources: Wikidata
C&A is known for making fashion accessible and affordable to a broad audience, offering international style trends in clothing, footwear, and beauty products for men, women, and children.
Sources: C&A official site
C&A serves men, women, and children looking for affordable, varied, and trend-conscious fashion for everyday use, representing a broad family-oriented customer base in Brazil.
Sources: C&A official site
C&A scores 75/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
C&A has a moderate AI-visibility profile at 75/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (79/100) and its weakest is recommendation likelihood (70/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #43,700 (Tranco). In a live check, Claude could already identify C&A from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to C&A: Carrefour (87/100), Caran d'Ache (87/100), Chrono24 (87/100), CIRCA (87/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
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