Transforming agricultural supply chains, together
Cefetra (cefetra.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Energy & Utilities brands, Manufacturing brands, in the 73rd percentile of 8523 Food & Beverage brands.
Cefetra is a Rotterdam-based company, founded in 1988, that supplies agricultural and food ingredients to the animal nutrition, food ingredient, and energy industries. It leverages over 120 years of combined supply chain expertise to offer more than 250 different agricultural products worldwide. Beyond supply, Cefetra provides services such as quality control and sustainability advice, aiming to make global agricultural supply chains more sustainable and future-proof while balancing people, planet, and profit.
| Brand Name | Cefetra |
|---|---|
| Domain | cefetra.com |
| Industry | Food & Beverage, Energy & Utilities |
| Founded | 1988 |
| Headquarters | Rotterdam |
| Main Competitors | Cargill (86/100), Archer-Daniels-Midland (ADM) (82/100), Bunge (85/100), Louis Dreyfus Company (73/100), Viterra (85/100), COFCO International (73/100), Wilmar International (63/100) |
Moz Domain Authority 34/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To transform the supply chains of agricultural and food ingredients, one supply at a time, balancing people, planet, and profit." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Facebook, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cefetra?", Claude could identify the brand as of October 2026. Cefetra is a Netherlands-based agricultural trading company that deals in grains, oilseeds, animal feed ingredients, and related commodities, operating as part of the Anglia Maltings / wider agri-trading group with a strong presence in Europe. Best known for Trading and distribution of grains, oilseeds and feed raw materials across Europe.
When asked "Best brands similar to Cefetra?", Claude would recommend Cefetra as of October 2026. It's a known mid-to-large agri-commodity trader, so it would come up in a discussion of grain and feed ingredient trading companies similar to Cargill or ADM on a smaller scale.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cefetra's main competitors in Food & Beverage: Cargill (86/100), Archer-Daniels-Midland (ADM) (82/100), Bunge (85/100), Louis Dreyfus Company (73/100), Viterra (85/100).
Sources: Brand Analyzer scan
Cefetra has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 39, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cefetra official site
Cefetra was founded in 1988. Cefetra operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cefetra is headquartered in Rotterdam. Cefetra operates in the Food & Beverage category.
Sources: Wikidata
Cefetra offers more than 250 different agricultural products used in animal nutrition, food ingredient production, and energy applications. Alongside the supply of these raw materials, it provides services including quality control and sustainability advice to support customers in building more sustainable supply chains.
Sources: Cefetra official site
Cefetra scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cefetra official site
Cefetra is a global supplier of agricultural and food ingredients, headquartered in Rotterdam and founded in 1988. It focuses on supplying products to the animal nutrition, food ingredient, and energy industries, combining supply chain expertise with sustainability-focused services.
Sources: Cefetra official site
Cefetra supplies more than 250 different agricultural products to businesses in the animal nutrition, food ingredient, and energy sectors. In addition to supplying raw materials, it offers services such as quality control and sustainability advice to help customers build more sustainable and resilient supply chains.
Sources: Cefetra official site
Cefetra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cefetra official site
Cefetra's customers are businesses and industries involved in animal nutrition, food ingredient production, and energy that require reliable and sustainable supplies of agricultural ingredients.
Sources: Cefetra official site
Cefetra is known for its broad range of over 250 agricultural products and its long-standing expertise-described as more than 120 years-in managing agricultural supply chains for the animal nutrition, food ingredient, and energy industries.
Sources: Cefetra official site
Cefetra scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cefetra has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Cefetra from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cefetra: CBX (80/100), Caviar de Neuvic (80/100), Cermaq (80/100), Charbonnel et Walker (80/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.