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SOPREMA (formerly Celotex) (celotex.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 67th percentile of 31911 Manufacturing brands.
SOPREMA, formerly known as Celotex, is a manufacturer of insulation and building envelope solutions for the construction industry. Following the integration of Celotex into SOPREMA, the brand offers a range of insulation and waterproofing products along with technical resources and support. With roots dating back to 1920, SOPREMA serves construction professionals, architects, contractors, and specifiers working on commercial and residential projects, positioning itself as a long-established, trusted provider of premium building envelope systems.
| Brand Name | SOPREMA (formerly Celotex) |
|---|---|
| Domain | celotex.co.uk |
| Industry | Manufacturing, Real Estate |
| Founded | 1920 |
| Parent Company / Owner | SOPREMA |
| Main Competitors | Kingspan (82/100), Knauf Insulation (86/100), Rockwool (86/100), Saint-Gobain (Isover) (60/100), Recticel Insulation (57/100), GAF (90/100), Owens Corning (87/100) |
Moz Domain Authority 46/100 vs category average 35 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,498,065 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to SOPREMA. Following the integration of Celotex into SOPREMA, discover insulation solutions, technical resources and support for your construction projects." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Facebook, Instagram, GitHub; no detected presence on LinkedIn, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is SOPREMA (formerly Celotex)?", Claude could identify the brand as of November 2026. Celotex is a major UK manufacturer of PIR rigid foam insulation boards used in roofing, walls, and floors across the construction industry, and it became part of the SOPREMA group after being acquired from Saint-Gobain. Best known for Manufacturing PIR insulation boards, and being scrutinized during the Grenfell Tower Inquiry over product testing practices.
When asked "Best brands similar to SOPREMA (formerly Celotex)?", Claude would recommend SOPREMA (formerly Celotex) as of November 2026. It's one of the biggest names in UK construction insulation, though its reputation is mixed due to the Grenfell-related controversy, which I'd mention for context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SOPREMA (formerly Celotex)'s main competitors in Manufacturing: Kingspan (82/100), Knauf Insulation (86/100), Rockwool (86/100), Saint-Gobain (Isover) (60/100), Recticel Insulation (57/100).
Sources: Brand Analyzer scan
SOPREMA (formerly Celotex) has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 42, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
SOPREMA (formerly Celotex) was founded in 1920. SOPREMA (formerly Celotex) operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SOPREMA (formerly Celotex) scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
SOPREMA (formerly Celotex) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
SOPREMA (formerly Celotex) scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SOPREMA (formerly Celotex) has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,498,065 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SOPREMA (formerly Celotex) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SOPREMA (formerly Celotex): Cecotec (78/100), CCU (78/100), CELUS (78/100), CEMCO (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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