Climat et territoires de demain
Cerema (cerema.fr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Real Estate brands, Energy & Utilities brands, in the 88th percentile of 12975 Government brands.
Cerema (Centre d'études et d'expertise sur les risques, l'environnement, la mobilité et l'aménagement) is a French public body that supports territories in adapting to climate change. It provides tailored technical expertise to local authorities, project owners, businesses, and public policy stakeholders involved in spatial planning. Acting as a public reference in planning and development, Cerema combines technical know-how with territorial knowledge to help public and private actors address climate-related challenges and build resilience.
| Brand Name | Cerema |
|---|---|
| Domain | cerema.fr |
| Industry | Government, Real Estate |
| Main Competitors | ADEME (85/100), BRGM, IGN, Egis, Artelia (82/100), Setec (82/100) |
Moz Domain Authority 63/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #49,615 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Accompagner les territoires dans le défi de l’adaptation au changement climatique en apportant des solutions sur-mesure aussi bien aux collectivités qu’aux maîtres d’ouvrage, aux e…" (Meta description: 31 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cerema?", Claude could identify the brand as of October 2026. Cerema (Centre d'études et d'expertise sur les risques, l'environnement, la mobilité et l'aménagement) is a French public agency that provides technical expertise and support to the state and local authorities on infrastructure, urban planning, environment, and risk management. I Best known for Providing technical and scientific expertise to French public authorities on territorial development, transport infrastructure, and environmental risk managemen.
When asked "Best brands similar to Cerema?", Claude would recommend Cerema as of October 2026. It's a key reference for anyone discussing French public technical agencies supporting urban planning and infrastructure policy, though it's mainly relevant in a France-specific government context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cerema's main competitors in Government: ADEME (85/100), Artelia (82/100), Setec (82/100).
Sources: Brand Analyzer scan
Cerema has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 34, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cerema official site
Cerema scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cerema official site
Cerema can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cerema official site
Cerema is a French public agency (Centre d'études et d'expertise sur les risques, l'environnement, la mobilité et l'aménagement) that acts as a reference body in territorial planning and development. It supports the French state, local authorities, and private actors in addressing climate change adaptation and spatial planning challenges.
Sources: Cerema official site
Cerema accompanies territories in adapting to climate change by providing customized technical solutions to local authorities (collectivités), project owners (maîtres d'ouvrage), businesses, and public policy stakeholders. It combines technical expertise with knowledge of territories to support planning and resilience efforts in the face of climate-related challenges.
Sources: Cerema official site
Cerema's services are used by territorial authorities (collectivités territoriales), project owners (maîtres d'ouvrage), businesses, and organizations responsible for public policy related to territorial planning and climate adaptation.
Sources: Cerema official site
Cerema scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cerema has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #49,615 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Cerema from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cerema: Église catholique en France (82/100), CEDEC (82/100), CES (82/100), CFI Group (82/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.