Confiança para poupar e investir
Caixa Geral de Depósitos (cgd.pt) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among Finance brands. Among 4154 Finance brands analyzed, Caixa Geral de Depósitos ranks in the 89th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 82/100, Digital Presence 100/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 70/100, Brand Authority 63/100.
Caixa Geral de Depósitos (CGD) is a Portuguese bank founded in 1975, offering a full range of banking services to individuals and businesses. Through its online platform and Caixadirecta app, customers can open accounts, apply for credit, save and invest. CGD positions itself as a trusted, established financial institution in Portugal with a strong digital presence alongside its traditional banking foundation.
| Brand Name | Caixa Geral de Depósitos |
|---|---|
| Domain | cgd.pt |
| Industry | Finance |
| Founded | 1975 |
| Main Competitors | Millennium bcp (86/100), Novo Banco, Santander Totta, Banco BPI, Crédito Agrícola, ActivoBank |
Moz Domain Authority 57/100 vs category average 36 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #18,710 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Caixa Geral de Depósitos has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Abra conta online, peça crédito, poupe e invista com confiança. Descubra as soluções da CGD e trate de tudo online ou na app." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Caixa Geral de Depósitos scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Caixa Geral de Depósitos has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (71/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #18,710 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Caixa Geral de Depósitos from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Caixa Geral de Depósitos?", Claude could identify the brand as of August 2026. Caixa Geral de Depósitos (CGD) is Portugal's largest bank, wholly owned by the Portuguese state, offering retail and commercial banking, mortgages, insurance and investment services. It has a long history dating back to 1876 and plays a central role in Portugal's financial system Best known for Being Portugal's largest state-owned bank.
When asked "Best brands similar to Caixa Geral de Depósitos?", Claude would recommend Caixa Geral de Depósitos as of August 2026. As the biggest and most systemically important bank in Portugal, it's a natural mention alongside other major Portuguese or Iberian banking brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Caixa Geral de Depósitos's main competitors include Millennium bcp (86/100), Novo Banco, Santander Totta, Banco BPI, Crédito Agrícola. These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Caixa Geral de Depósitos and Millennium bcp are competitors in Finance. Brand Analyzer scores Caixa Geral de Depósitos at 85/100 and Millennium bcp at 86/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Caixa Geral de Depósitos include Millennium bcp (86/100), Novo Banco, Santander Totta, Banco BPI, Crédito Agrícola. Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Caixa Geral de Depósitos has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 71, trust 48, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Caixa Geral de Depósitos was founded in 1975. Caixa Geral de Depósitos operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Caixa Geral de Depósitos scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Caixa Geral de Depósitos can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
CGD offers current account opening, credit and loan services, savings products, and investment solutions, available both online and through the Caixadirecta mobile app, catering to both private individuals and businesses.
Caixa Geral de Depósitos (CGD) is a Portuguese bank founded in 1975 that provides banking services for individuals and businesses. It operates both through physical branches and digital channels, including its online platform and Caixadirecta app, offering accounts, credit, savings and investment products.
Ranked closest to Caixa Geral de Depósitos: CashKaro (85/100), CARCHEX (85/100), Clearcover (85/100), Cloudbet (85/100).
A step up - brands to learn from: Workday (91/100), Wells Fargo (91/100).
Category leader: eToro (96/100).