Change starts here
Change.org (change.org) scores 97 out of 100 on Brand Analyzer, placing it in the Iconic tier among Non-profit brands, Media & Entertainment brands, in the 100th percentile of 7754 Non-profit brands.
Change.org is an American petition website founded in 2007 and headquartered in the Flatiron Building. It is described as the world's largest petition platform, allowing individuals to create, share, and sign petitions to advocate for social, political, or community causes. The site reports serving over 500,000,000 people worldwide. It operates in the Non-profit and Media & Entertainment categories, positioning itself as the '#1 petition platform' and 'the world's platform for change,' aiming to empower users to start, join, and win campaigns for change.
| Brand Name | Change.org |
|---|---|
| Domain | change.org |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2007 |
| Headquarters | Flatiron Building |
| Main Competitors | MoveOn.org, Care2 Petitions, Avaaz (86/100), iPetitions, GoPetition, SumOfUs, Action Network (85/100) |
Moz Domain Authority 93/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #971 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Change.org has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Join over 500,000,000 people creating real change in their communities." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Change.org?", Claude could identify the brand as of September 2026. Change.org is a global online petition platform that lets individuals create and share petitions to push for social, political, or corporate change on virtually any issue. It's a for-profit certified B corporation but operates in the civic/nonprofit-adjacent space, with millions Best known for Being the world's largest online petition platform for grassroots activism.
When asked "Best brands similar to Change.org?", Claude would recommend Change.org as of September 2026. It's the go-to name for online petitions and grassroots campaigning, so it naturally comes up when discussing platforms for civic engagement or advocacy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Change.org's main competitors in Non-profit: Avaaz (86/100), Action Network (85/100).
Sources: Brand Analyzer scan
Change.org offers an online petition-creation and -sharing platform. Users can start petitions, gather signatures, share campaigns across social media, and mobilize community support to advocate for social, political, or community change.
Sources: Change.org official site
Change.org is an American petition website founded in 2007, described as the world's largest petition platform. It allows individuals and organizations to create, share, and sign online petitions aimed at driving social, political, or community change.
Sources: Change.org official site
Change.org has strong AI-search visibility, scoring 81/100 on Brand Analyzer's AI visibility composite (visibility 85, trust 70, recommendation 85). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Change.org official site
Change.org was founded in 2007. Change.org operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Change.org is headquartered in Flatiron Building. Change.org operates in the Non-profit category.
Sources: Wikidata
Change.org provides a platform where anyone can start an online petition, share it across social media (including converting content like TikTok videos into petitions), and gather signatures to mobilize support for a cause. It enables users to organize, promote, and track campaigns for change in their communities.
Sources: Change.org official site
Change.org scores 85/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Change.org official site
Change.org is known for being the world's largest and most prominent online petition platform, used by over 500,000,000 people globally to launch and support campaigns on social, political, and community issues.
Sources: Change.org official site
Change.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Change.org official site
Change.org is used by individuals, activists, and communities around the world who want to advocate for causes and drive social, political, or community change.
Sources: Change.org official site
Change.org is popular because it offers an easy, accessible way for individuals and communities worldwide to start and share petitions on causes they care about, including turning social media content like TikTok videos into petitions. Its scale-serving over 500,000,000 people-and its positioning as the '#1 petition platform' contribute to its widespread use and visibility.
Sources: Change.org official site
Change.org scores 81/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Change.org has a strong AI-visibility profile at 81/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (85/100) and its weakest is trust (70/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #971 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Change.org from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Change.org: PBS (97/100), PLOS (97/100), Military.com (96/100), Snopes (96/100), Humble Bundle (95/100), ICANN (95/100).
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