百年匠心，酿造经典
张裕 (Changyu) (changyu.com.cn) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Manufacturing brands, in the 14th percentile of 12093 Food & Beverage brands.
张裕 (Changyu) is a given name. 致力于传承百年酿酒工艺，酿造高品质葡萄酒与白兰地，推动中国葡萄酒产业发展。.
| Brand Name | 张裕 (Changyu) |
|---|---|
| Domain | changyu.com.cn |
| Industry | Food & Beverage, Manufacturing |
| Founded | 1892 |
| Headquarters | 烟台，中国 |
| Main Competitors | Great Wall Wine, Dynasty Fine Wines (68/100), Weilong Wine, Changyu's brandy segment competitor Rémy Martin (88/100), Hennessy (82/100), Treasury Wine Estates (Penfolds) (81/100) |
Moz Domain Authority 27/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,509,761 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
张裕 (Changyu) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "张裕，全称烟台张裕葡萄酿酒股份有限公司，是中国历史悠久的葡萄酒生产企业。1892年，爱国华侨张弼士怀着实业兴邦的初心在烟台创办张裕公司，自此开启了中国产业化酿造葡萄酒的序幕。旗下拥有龙谕葡萄酒、可雅白兰地、爱斐堡干红葡萄酒、张裕解百纳干红葡萄酒、歌浓葡萄酒等知名品牌 。" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ZH-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 张裕 (Changyu)?", Claude could identify the brand as of October 2026. Changyu is one of China's oldest and largest wine producers, founded in 1892 in Yantai, Shandong province by Zhang Bishi. It produces wine, brandy, and other spirits, and is widely regarded as a pioneer of the modern Chinese wine industry. Best known for Being China's oldest and largest wine company, founded in 1892.
When asked "Best brands similar to 张裕 (Changyu)?", Claude would recommend 张裕 (Changyu) as of October 2026. It's a landmark name in Chinese wine production and almost always comes up when discussing major domestic wine brands in China.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
张裕 (Changyu)'s main competitors in Food & Beverage: Dynasty Fine Wines (68/100), Changyu's brandy segment competitor Rémy Martin (88/100), Hennessy (82/100), Treasury Wine Estates (Penfolds) (81/100).
Sources: Brand Analyzer scan
张裕提供多种葡萄酒和白兰地产品，包括龙谕葡萄酒、可雅白兰地、爱斐堡干红葡萄酒、张裕解百纳干红葡萄酒以及歌浓葡萄酒等品牌系列。
Sources: 张裕 (Changyu) official site
张裕，全称烟台张裕葡萄酿酒股份有限公司，是中国历史最悠久的葡萄酒生产企业，1892年由爱国华侨张弼士在烟台创立，标志着中国产业化酿造葡萄酒的开端。
Sources: 张裕 (Changyu) official site
张裕 (Changyu) has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 15, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 张裕 (Changyu) official site
张裕从事葡萄酒和白兰地的生产与销售，旗下拥有龙谕葡萄酒、可雅白兰地、爱斐堡干红葡萄酒、张裕解百纳干红葡萄酒、歌浓葡萄酒等多个品牌，满足不同消费群体的需求。
Sources: 张裕 (Changyu) official site
张裕 (Changyu) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 张裕 (Changyu) official site
张裕 (Changyu) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 张裕 (Changyu) official site
张裕以其百年酿酒历史和作为中国葡萄酒产业开创者的地位而闻名，尤其以张裕解百纳干红葡萄酒和可雅白兰地等品牌在市场上具有较高知名度。
Sources: 张裕 (Changyu) official site
张裕的产品主要面向注重生活品质、热爱葡萄酒文化的消费者，包括家庭聚会、商务宴请以及高端礼品市场的购买者。
Sources: 张裕 (Changyu) official site
张裕之所以受欢迎，主要因为它是中国最早的产业化葡萄酒生产企业，拥有百余年的酿造传统和深厚的品牌底蕴，旗下多元化的产品线（如解百纳、可雅白兰地等）满足了不同消费场景，包括家庭聚会、商务宴请及高端礼品市场的需求。
Sources: 张裕 (Changyu) official site
张裕 (Changyu) scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
张裕 (Changyu) has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,509,761 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 27/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 张裕 (Changyu) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 张裕 (Changyu): Chamard Vineyards (66/100), Cedar Grove Cheese (66/100), Château Cheval Blanc (66/100), Chattahoochee Food Works (66/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.