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The Times of India (indiatimes.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 90th percentile of 10284 Media & Entertainment brands.
The Times of India, published by The Times Group and headquartered in Mumbai, is an Indian English-language daily newspaper founded in 1838. It provides breaking news and coverage of politics, business, entertainment, sports, and lifestyle topics from India, the Middle East (GCC region), and around the world, supplemented by blogs and opinion pieces from columnists.
| Brand Name | The Times of India |
|---|---|
| Domain | indiatimes.com |
| Industry | Media & Entertainment |
| Founded | 1838 |
| Headquarters | Mumbai |
| Parent Company / Owner | The Times Group |
| Main Competitors | Hindustan Times, The Indian Express (94/100), NDTV (75/100), India Today (92/100), The Hindu (86/100), News18 (79/100), Gulf News (86/100), Khaleej Times |
Moz Domain Authority 94/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
The Times of India has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Read Latest GCC News on Sports, Business, Entertainment, Blogs and Opinions from leading columnists. The Times of India brings the Breaking News and Latest News Headlines from Indi…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is The Times of India?", Claude could identify the brand as of August 2026. The Times of India is one of India's largest English-language newspapers, published by Bennett, Coleman & Co. Ltd, and indiatimes.com serves as its online news portal covering national and international news, business, sports, and entertainment. Best known for Being India's largest-circulated English-language newspaper.
When asked "Best brands similar to The Times of India?", Claude would recommend The Times of India as of August 2026. It's one of the most prominent and widely recognized media brands in India, so it would naturally come up when discussing top Indian news or media companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Times of India's main competitors in Media & Entertainment: The Indian Express (94/100), NDTV (75/100), India Today (92/100), The Hindu (86/100), News18 (79/100).
Sources: Brand Analyzer scan
The Times of India offers news content across categories including politics, business, entertainment, sports, and lifestyle. It also provides blogs and opinion pieces from columnists, along with regional coverage such as GCC news, delivered through its digital platform.
Sources: The Times of India official site
The Times of India is an Indian English-language daily newspaper founded in 1838, headquartered in Mumbai, and published by The Times Group. It is one of the most established news publications in India, offering coverage across India, the Middle East, and globally.
Sources: The Times of India official site
The Times of India has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 65, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Times of India official site
The Times of India was founded in 1838. The Times of India operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Times of India is headquartered in Mumbai. The Times of India operates in the Media & Entertainment category.
Sources: Wikidata
The Times of India scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Times of India official site
The Times of India is known for being a long-established Indian English-language daily newspaper, founded in 1838, recognized for its broad coverage of breaking news, politics, business, entertainment, and lifestyle topics across India and internationally.
Sources: The Times of India official site
The Times of India can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Times of India official site
The Times of India is used by readers across India, the Middle East, and globally who seek reliable news on politics, business, entertainment, sports, and lifestyle topics.
Sources: The Times of India official site
The Times of India is owned by or part of The Times Group. The Times of India operates in the Media & Entertainment category.
Sources: Wikidata
The Times of India scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Times of India has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is visibility (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 94/100. The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify The Times of India from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
88 in September 2026, up from 85 in August 2026.
Ranked closest to The Times of India: IMOTO (88/100), iG (88/100), IndustryWeek (88/100), InfoWorld (88/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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