World's Most Comprehensive DNA Test
CircleDNA (circledna.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Technology brands, in the 74th percentile of 17092 Healthcare brands.
CircleDNA is a DNA testing service that analyzes a saliva sample using 99.9% analytical-grade sequencing and clinical analysis to provide more than 500 evidence-based health, wellness, and genetic insights. Operating in the healthcare, e-commerce, and technology sectors, it targets health-conscious individuals seeking personalized, science-backed information about their genetics and lifestyle. The company positions itself as offering a comprehensive and clinically validated approach to DNA health screening, aiming to guide customers' overall health journeys.
| Brand Name | CircleDNA |
|---|---|
| Domain | circledna.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | 23andMe (91/100), AncestryDNA (85/100), MyHeritage DNA (87/100), Nebula Genomics (87/100), Color Genomics (89/100), Helix (87/100), FamilyTreeDNA (87/100) |
Moz Domain Authority 54/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #553,690 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover your DNA like never before with CircleDNA. Using 99.9% analytical-grade sequencing and expert clinical analysis, one painless saliva sample reveals 500+ evidence-based ins…" (Meta description: 39 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CircleDNA?", Claude could identify the brand as of October 2026. CircleDNA is a consumer genomics company (part of Prenetics group) based in Hong Kong that offers comprehensive DNA testing kits covering health predispositions, traits, nutrition, fitness, and ancestry. Best known for Comprehensive at-home DNA testing kits analyzing hundreds of health, trait, and ancestry reports from a single saliva sample.
When asked "Best brands similar to CircleDNA?", Claude would recommend CircleDNA as of October 2026. It's a well-known consumer DNA testing brand in Asia and increasingly globally, offering broader report coverage than many competitors, so it's a reasonable mention alongside brands like 23andMe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CircleDNA's main competitors in Healthcare: 23andMe (91/100), AncestryDNA (85/100), MyHeritage DNA (87/100), Nebula Genomics (87/100), Color Genomics (89/100).
Sources: Brand Analyzer scan
CircleDNA has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 63, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CircleDNA official site
CircleDNA scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CircleDNA official site
CircleDNA is a DNA testing company that provides personal genetic analysis services. Using a saliva sample, it applies analytical-grade sequencing and expert clinical analysis to generate health, wellness, and lifestyle insights for consumers. It operates in the healthcare, e-commerce, and technology categories, offering its testing kits and reports directly to individuals through its website.
Sources: CircleDNA official site
CircleDNA collects a painless saliva sample from customers and uses 99.9% analytical-grade sequencing combined with expert clinical analysis to generate over 500 evidence-based insights related to health, wellness, and genetics. These insights are intended to guide an individual's overall health journey by providing personalized, science-based information derived from their DNA.
Sources: CircleDNA official site
CircleDNA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CircleDNA official site
CircleDNA offers a DNA testing kit that uses a saliva sample to generate personalized reports covering over 500 evidence-based insights related to health, wellness, nutrition, and lifestyle. The service includes analytical-grade sequencing and expert clinical analysis to interpret genetic data, which is delivered to customers through an online platform as part of a broader DNA health screening experience.
Sources: CircleDNA official site
CircleDNA is known for offering a comprehensive DNA testing service that delivers over 500 evidence-based insights from a single saliva sample. It emphasizes high analytical-grade sequencing accuracy (99.9%) and expert clinical analysis, positioning itself as a holistic approach to DNA health screening compared to more narrowly focused genetic testing services.
Sources: CircleDNA official site
CircleDNA is used by health-conscious individuals who want personalized, science-backed insights into their genetics, wellness, and lifestyle choices. These users typically seek to understand genetic predispositions related to health and well-being and are interested in using DNA-based information to inform personal health and lifestyle decisions.
Sources: CircleDNA official site
CircleDNA scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CircleDNA has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #553,690 (Tranco), a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify CircleDNA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CircleDNA: NIOX Group plc (80/100), CipherHealth (80/100), Circle Medical (80/100), Clariane (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.