Clarity Project Brand Score: 66/100 - Developing tier

Reliable UK company data online

Clarity Project (clarity-project.co.uk) earns a Brand Analyzer score of 66 out of 100, placing it in the Developing tier among SaaS brands, Legal brands. Among 12358 SaaS brands analyzed, Clarity Project ranks in the 31st percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 74/100, Visual Identity 94/100, Messaging Clarity 100/100, Trust Foundation 46/100, AI Discoverability 79/100, Brand Authority 22/100.

AI Snapshot

Clarity Project (clarity-project.co.uk) is a multiplatform operated by Klariti App, described as a Ukrainian analytics website, that provides free access to UK company information sourced from Companies House. It offers data including registered office addresses, filing history, accounts, annual returns, officers, charges, and business activity. Its mission is to deliver free, up-to-date company information for analysis and verification purposes, targeting business analysts, researchers, and individuals requiring detailed UK company data.

Key facts about Clarity Project
Brand NameClarity Project
Domainclarity-project.co.uk
IndustrySaaS, Legal
Parent Company / OwnerKlariti App
Main CompetitorsCompanies House (84/100), Endole, Duedil, Creditsafe (80/100), OpenCorporates, Beauhurst

Evidence

Moz Domain Authority 10/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #165,779 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Multiplatform for analysis and check companies information. Free company information from Companies House including registered office address, filing history, accounts, annual retu…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Clarity Project scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Clarity Project has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #165,779 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 10/100 and thin schema.org structured data.

Visibility - 20/100

Trust - 28/100

Recommendation likelihood - 45/100

People Also Ask About Clarity Project

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Clarity Project's main competitors?

Clarity Project's main competitors include Companies House (84/100), Endole, Duedil, Creditsafe (80/100), OpenCorporates. These companies compete in the SaaS space for similar customers, offering comparable products or services.

Sources: Clarity Project official site

Clarity Project vs Companies House: how do they compare?

Clarity Project and Companies House are competitors in SaaS. Brand Analyzer scores Clarity Project at 66/100 and Companies House at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Clarity Project official site

What are the best alternatives to Clarity Project?

Popular alternatives to Clarity Project include Companies House (84/100), Endole, Duedil, Creditsafe (80/100), OpenCorporates. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.

Sources: Clarity Project official site

What products or services does Clarity Project offer?

Clarity Project offers a multiplatform service providing free UK company information sourced from Companies House. Specific data accessible through the platform includes registered office addresses, filing history, financial accounts, annual returns, details of company officers, charges, and business activity information. The platform is categorized as both SaaS and Legal, suggesting it is delivered as a software-as-a-service product with applications in legal and compliance research contexts.

Sources: Clarity Project official site

What does Clarity Project do?

Clarity Project provides free access to UK company information drawn from Companies House. It enables users to look up and analyze data such as registered office addresses, filing history, financial accounts, annual returns, company officers, charges, and business activity. The platform is designed to support company analysis and verification tasks across multiple device types or channels, as indicated by its multiplatform designation.

Sources: Clarity Project official site

What is Clarity Project?

Clarity Project is a multiplatform analytics website, described as Ukrainian in origin, accessible at clarity-project.co.uk and owned by Klariti App. It is categorized under SaaS and Legal sectors and serves as an online resource for accessing free UK company information sourced directly from Companies House. It is positioned as a go-to platform for comprehensive, real-time UK company data.

Sources: Clarity Project official site

Does ChatGPT recommend Clarity Project?

Clarity Project scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Clarity Project official site

Who uses Clarity Project?

According to the known facts, Clarity Project's target audience comprises business analysts, researchers, and individuals who require detailed UK company data. These users typically need reliable information for purposes such as due diligence, competitive analysis, compliance checks, legal research, or general company verification. The platform's free access model broadens its potential user base to include both professional and non-professional users seeking UK company records.

Sources: Clarity Project official site

What is Clarity Project known for?

Clarity Project is known for offering a free, multiplatform service that aggregates UK company information from Companies House. It is particularly noted for providing detailed records including registered office addresses, filing history, accounts, annual returns, officer details, charges, and business activities. Its value proposition centers on making reliable, up-to-date UK company data accessible at no cost to users.

Sources: Clarity Project official site

How can Clarity Project improve its AI discoverability?

Clarity Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Clarity Project official site

Who owns Clarity Project?

Clarity Project is owned by or part of Klariti App. Clarity Project operates in the SaaS category.

Sources: Wikidata

Recommendations

Peer brands

Ranked closest to Clarity Project: Clarity Technologies (66/100), Citate.ai (66/100), ClarityRFID (66/100), ClearScale (66/100).

A step up - brands to learn from: ZyG (71/100), Zuant (71/100).

Category leader: Accenture (97/100).