Companies House Brand Score: 84/100 — Strong Brand tier

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Companies House (companieshouse.gov.uk) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Government brands, Legal brands. Among 448 Government brands analyzed, Companies House ranks in the 96th percentile (category average 67, leader 93). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 72/100, AI Discoverability 83/100, Brand Authority 84/100.

Score breakdown — 7 dimensions

• Name Quality — 85/100
• Digital Presence — 82/100
• Visual Identity — 97/100
• Messaging Clarity — 95/100
• Trust Foundation — 72/100
• AI Discoverability — 83/100
• Brand Authority — 84/100

AI visibility

Companies House scores 64/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 67/100

• Wikipedia presence — 40/40
• Wikidata entity — 17/25
• Web popularity (Tranco) — 10/20
• Reddit visibility — 0/15

Trust — 51/100

• Domain Authority — 23/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 11/25
• Knowledge graph anchors (sameAs) — 3/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 74/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 8/15
• FAQ presence — 3/15
• Category-relative authority — 20/20
• Category leader signals — 3/10

Recommendations

• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

Peer brands: International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100).