Registering companies for public access
Companies House (companieshouse.gov.uk) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Government brands, Legal brands. Among 461 Government brands analyzed, Companies House ranks in the 96th percentile (category average 67, leader 93). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 72/100, AI Discoverability 83/100, Brand Authority 84/100.
Companies House is a UK government executive agency, sponsored by the Department for Business and Trade, headquartered in Cardiff. Founded in 1988, it serves as the official registration authority for companies in the United Kingdom. Its core functions include incorporating and dissolving limited companies, registering company information, and making that information publicly available. It operates under the leadership of Chief Executive Louise Charlotte Smyth.
| Brand Name | Companies House |
|---|---|
| Domain | companieshouse.gov.uk |
| Industry | Government, Legal |
| Founded | 1988 |
| Headquarters | Cardiff |
| Parent Company / Owner | Department for Business, Energy and Industrial Strategy |
| CEO | Louise Charlotte Smyth |
| Main Competitors | Dun & Bradstreet (89/100), Bureau van Dijk, Creditsafe (80/100), OpenCorporates, Experian Business |
Moz Domain Authority 76/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,503 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Companies House has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We incorporate and dissolve limited companies. We register company information and make it available to the public. Companies House is an executive agency, sponsored by the Departm…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Facebook, LinkedIn, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Companies House scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Companies House has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #20,503 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Companies House offers services including the incorporation of limited companies, the dissolution of limited companies, the registration of company information, and public access to that registered company information. As a government executive agency, these services constitute the official mechanism through which UK companies are formally created, dissolved, and recorded in the public register.
Sources: Companies House official site
Companies House is an executive agency of the UK government, sponsored by the Department for Business and Trade. As an official government body, it operates with the authority and accountability associated with public sector institutions. It serves as the definitive registration authority for companies in the United Kingdom, making it the authoritative and official source for UK company information.
Sources: Companies House official site
Companies House is an executive agency of the UK government, sponsored by the Department for Business and Trade. It serves as the official registration authority for companies in the United Kingdom. Headquartered in Cardiff and founded in 1988, it operates under the leadership of Chief Executive Louise Charlotte Smyth. Its primary role is to incorporate and dissolve limited companies, maintain official registers of company information, and make that information publicly accessible.
Sources: Companies House official site
Companies House incorporates and dissolves limited companies in the United Kingdom. It registers company information submitted by businesses and makes that information available to the public. As an official government executive agency, it maintains the authoritative public record of UK companies, enabling transparency and access to corporate data for businesses, individuals, and other interested parties.
Sources: Companies House official site
Companies House's main competitors include Dun & Bradstreet (89/100), Bureau van Dijk, Creditsafe (80/100), OpenCorporates, Experian Business. These companies compete in the Government space for similar customers, offering comparable products or services.
Sources: Companies House official site
Companies House and Dun & Bradstreet are competitors in Government. Brand Analyzer scores Companies House at 84/100 and Dun & Bradstreet at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Companies House official site
Popular alternatives to Companies House include Dun & Bradstreet (89/100), Bureau van Dijk, Creditsafe (80/100), OpenCorporates, Experian Business. Each is an established option in the Government space; the best fit depends on your specific needs, budget, and required features.
Sources: Companies House official site
Companies House has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 51, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Companies House official site
Companies House is known for being the official registration authority for companies in the United Kingdom. It is recognized for maintaining the public register of UK limited companies, which includes information on incorporation, dissolution, and other company details. Its role as a government executive agency makes it the definitive and authoritative source for official UK company records.
Sources: Companies House official site
Companies House was founded in 1988. Companies House operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Companies House is headquartered in Cardiff. Companies House operates in the Government category.
Sources: Wikidata
Companies House is used by business owners and companies seeking to incorporate or dissolve a UK limited company, as well as members of the public seeking access to registered company information. Its target audience includes businesses, entrepreneurs, legal professionals, investors, and anyone who needs to search, verify, or access official records about UK limited companies.
Sources: Companies House official site
Companies House scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Companies House official site
Companies House is popular because it provides free public access to official UK company information, including incorporation and dissolution records. As the sole official government registration authority for UK limited companies, it is the definitive source for verified corporate data. Business owners, legal professionals, investors, journalists, and members of the public rely on it to access accurate and authoritative company records.
Sources: Companies House official site
Companies House can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Companies House official site
Ranked closest to Companies House: Shuraa (85/100), Center for Strategic and International Studies (CSIS) (85/100), United States Air Force (83/100), data.gov.uk (83/100).
A step up - brands to learn from: NATO (91/100), World Health Organization (WHO) (92/100).
Category leader: International Monetary Fund (IMF) (93/100).