National solicitors, personal expertise
Clarke Willmott (clarkewillmott.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, Other brands, in the 57th percentile of 2954 Legal brands.
Clarke Willmott is a national UK law firm providing legal advice to individuals and businesses on complex matters, including those with cross-border elements. The firm combines the resources of a national practice with a client-focused approach, serving clients from offices in Birmingham, Bristol, Cardiff, London, Manchester, Southampton and Taunton. It advises both private clients and commercial clients across the UK and internationally.
| Brand Name | Clarke Willmott |
|---|---|
| Domain | clarkewillmott.com |
| Industry | Legal, Other |
| Main Competitors | Irwin Mitchell (84/100), Shoosmiths (64/100), TLT LLP (75/100), Mills & Reeve (83/100), Freeths (80/100), Womble Bond Dickinson (71/100), Foot Anstey (78/100), DWF Group (82/100) |
Moz Domain Authority 45/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #923,223 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Leading solicitors advising individuals and businesses based in the UK and overseas on complex matters, including those with a cross-border element. Call 0800 652 8025. Teams in Bi…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Clarke Willmott?", Claude could identify the brand as of September 2026. Clarke Willmott is a UK national law firm with offices across England, offering services to both businesses and private individuals including corporate law, real estate, family law, and private client work such as wills and probate. Best known for Being a mid-sized UK law firm known for its private client and agriculture/rural business legal services.
When asked "Best brands similar to Clarke Willmott?", Claude would recommend Clarke Willmott as of September 2026. It's a well-established UK law firm with a solid reputation in private client and business law, so it would be reasonable to mention among similar UK legal firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clarke Willmott's main competitors in Legal: Irwin Mitchell (84/100), Shoosmiths (64/100), TLT LLP (75/100), Mills & Reeve (83/100), Freeths (80/100).
Sources: Brand Analyzer scan
Clarke Willmott has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 55, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clarke Willmott official site
Clarke Willmott scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Clarke Willmott official site
Clarke Willmott is a national law firm based in the UK that provides legal advice to individuals and businesses, including on complex and cross-border matters. It operates from offices in Birmingham, Bristol, Cardiff, London, Manchester, Southampton and Taunton, serving clients across the UK and internationally.
Sources: Clarke Willmott official site
Clarke Willmott can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clarke Willmott official site
Clarke Willmott provides legal advice and representation to both individuals and businesses. The firm handles complex matters, including those with a cross-border element, for clients based in the UK and overseas, drawing on a network of teams located in several major UK cities.
Sources: Clarke Willmott official site
Clarke Willmott's services are used by individuals and businesses in the UK and overseas who require expert legal advice on personal or commercial matters, particularly those involving complex or cross-border issues.
Sources: Clarke Willmott official site
Clarke Willmott scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clarke Willmott has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #923,223 (Tranco), a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Clarke Willmott from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Clarke Willmott: CREW (Citizens for Responsibility and Ethics in Washington) (77/100), CILEx Regulation (77/100), CMB EB-5 Visa (77/100), Cohen Seglias (77/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
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