Clearer Skin. Clearer Mind.
Clean & Clear (cleanandclear.com) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands. Among 4138 Healthcare brands analyzed, Clean & Clear ranks in the 72nd percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 92/100, Visual Identity 83/100, Messaging Clarity 100/100, Trust Foundation 75/100, AI Discoverability 67/100, Brand Authority 59/100.
Clean & Clear is a skincare brand founded in 1956 and owned by Johnson & Johnson, specializing in acne treatment products. The brand offers a range of targeted acne-fighting products along with skincare tips and advice aimed at helping consumers achieve clear, healthy skin. It primarily serves teens and young adults seeking affordable, effective solutions for acne and breakout prevention, positioning itself as a trusted and accessible option within the everyday skincare market.
| Brand Name | Clean & Clear |
|---|---|
| Domain | cleanandclear.com |
| Industry | Healthcare, E-commerce |
| Founded | 1956 |
| Parent Company / Owner | Johnson & Johnson |
| Main Competitors | Neutrogena (92/100), Proactiv, Clearasil, CeraVe (78/100), La Roche-Posay (78/100), Aveeno (77/100), Differin |
Moz Domain Authority 53/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,212,958 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Clean & Clear has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "From acne fighting products to breakout prevention tips and advice, Clean & Clear® provides solutions and insight into all things acne treatment." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Clean & Clear scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clean & Clear has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,212,958 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Clean & Clear from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Clean & Clear?", Claude could identify the brand as of August 2026. Clean & Clear is a skincare brand best known for acne treatment and facial cleansing products aimed at teens, currently owned by Kenvue (formerly Johnson & Johnson's consumer health division). Best known for Acne-fighting facial cleansers and astringents marketed to teenagers.
When asked "Best brands similar to Clean & Clear?", Claude would recommend Clean & Clear as of August 2026. It's a widely recognized, affordable drugstore brand that's a common go-to for basic acne and facial cleansing needs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clean & Clear's main competitors include Neutrogena (92/100), Proactiv, Clearasil, CeraVe (78/100), La Roche-Posay (78/100). These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Clean & Clear and Neutrogena are competitors in Healthcare. Brand Analyzer scores Clean & Clear at 79/100 and Neutrogena at 92/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Clean & Clear include Neutrogena (92/100), Proactiv, Clearasil, CeraVe (78/100), La Roche-Posay (78/100). Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Clean & Clear is a skincare brand specializing in acne treatment products, owned by Johnson & Johnson. Founded in 1956, it produces a line of dermatological products designed to help people manage and prevent acne breakouts. The brand combines product offerings with educational content, such as skincare tips and advice, to support its target audience in achieving clearer skin.
Sources: Clean & Clear official site
Clean & Clear has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clean & Clear official site
Clean & Clear was founded in 1956. Clean & Clear operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Clean & Clear develops and sells acne-fighting skincare products, including cleansers and treatments designed to address breakouts. In addition to its product line, the brand provides educational content such as breakout prevention tips and skincare advice through its website, aiming to guide consumers-particularly teens and young adults-toward achieving clearer, healthier skin.
Sources: Clean & Clear official site
Clean & Clear offers a range of acne-fighting skincare products, including facial cleansers, treatments, and other items designed to target breakouts and support acne-prone skin. Alongside its product line, the brand provides supplementary content such as breakout prevention tips and general skincare advice through its website, aimed at helping consumers manage their skin more effectively.
Sources: Clean & Clear official site
Clean & Clear scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Clean & Clear official site
Clean & Clear is known for its acne treatment products aimed at teens and young adults. As a long-standing brand founded in 1956 and owned by Johnson & Johnson, it has built a reputation for offering accessible, affordable skincare solutions specifically targeting breakouts and acne-prone skin, paired with practical advice content on its website.
Sources: Clean & Clear official site
Clean & Clear can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clean & Clear official site
Clean & Clear primarily serves teens and young adults who are dealing with acne and seeking affordable, effective skincare solutions. The brand's product line and educational content are tailored to this demographic's needs, focusing on breakout prevention and treatment in an approachable, everyday manner.
Sources: Clean & Clear official site
Clean & Clear is owned by or part of Johnson & Johnson. Clean & Clear operates in the Healthcare category.
Sources: Wikidata
Clean & Clear's popularity stems from its focus on affordable, accessible acne treatment products tailored to teens and young adults, a demographic frequently seeking effective solutions for breakouts. Its backing by Johnson & Johnson provides brand credibility, while its long history since 1956 suggests sustained consumer trust. The brand also pairs its products with practical skincare advice, making it approachable for everyday users managing acne.
Sources: Clean & Clear official site
Ranked closest to Clean & Clear: Clark Construction (79/100), Circle Surrogacy (79/100), Cloud for Good (79/100), CloudLIMS (79/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zimmer Biomet (81/100).
Category leader: Elsevier (96/100).