Clean Earth Brand Score: 76/100 - Brand-Ready tier

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Clean Earth (cleanearthinc.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Other brands, in the 48th percentile of 5247 Energy & Utilities brands.

AI Snapshot

Clean Earth is a waste management company that provides hazardous and non-hazardous waste disposal and recycling solutions for businesses and industries across the United States. Positioned as one of the nation's largest specialty waste management providers, it holds an extensive portfolio of environmental permits and offers cross-industry expertise. Clean Earth serves as a one-source, full-service partner, helping organizations meet recycling and disposal goals in a manner intended to be safe, efficient, and compliant with regulations. It serves sectors including energy, utilities, and manufacturing.

Key facts about Clean Earth
Brand NameClean Earth
Domaincleanearthinc.com
IndustryEnergy & Utilities, Manufacturing
Main CompetitorsRepublic Services (76/100), Waste Management (86/100), Veolia (88/100), Clean Harbors (73/100), Stericycle (88/100), US Ecology (78/100)

Evidence

Moz Domain Authority 40/100 vs category average 40 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #533,715 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "With Clean Earth, you" (Meta description too short (4 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Nginx, Drupal, HubSpot.

Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Clean Earth?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Clean Earth?", Claude could identify the brand as of September 2026. Clean Earth is an environmental services company that specializes in hazardous and non-hazardous waste management, soil remediation, and dredged material processing across North America. It operates as part of Enviri Corporation (formerly Harsco) and serves industrial, government Best known for hazardous waste management and soil remediation services.

When asked "Best brands similar to Clean Earth?", Claude would recommend Clean Earth as of September 2026. It's a major, well-established player in industrial waste management and environmental remediation, so it would come up naturally in that context.

People Also Ask About Clean Earth

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Clean Earth's main competitors?

Clean Earth's main competitors in Energy & Utilities: Republic Services (76/100), Waste Management (86/100), Veolia (88/100), Clean Harbors (73/100), Stericycle (88/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Clean Earth?

Clean Earth scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Clean Earth official site

What is Clean Earth?

Clean Earth is a waste management company described as one of the nation's largest specialty waste management providers. It offers an extensive portfolio of environmental permits and cross-industry expertise, positioning itself as a one-source, full-service waste solutions provider for businesses across the United States.

Sources: Clean Earth official site

What does Clean Earth do?

Clean Earth helps businesses manage recycling and disposal of hazardous and non-hazardous waste. It provides comprehensive waste management solutions designed to help organizations meet their recycling and disposal goals safely, efficiently, and responsibly, while maintaining compliance with environmental regulations across various industries.

Sources: Clean Earth official site

How can Clean Earth improve its AI discoverability?

Clean Earth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Clean Earth official site

What products or services does Clean Earth offer?

Clean Earth offers comprehensive waste management solutions, including handling of both hazardous and non-hazardous waste. Its services encompass recycling and disposal programs designed to help businesses meet regulatory and sustainability goals. The company operates with an extensive portfolio of environmental permits, allowing it to serve as a one-source, full-service waste solutions provider across various industries.

Sources: Clean Earth official site

What is Clean Earth known for?

Clean Earth is known for being one of the nation's largest specialty waste management providers, offering an extensive portfolio of environmental permits and serving as a one-source, full-service solution for hazardous and non-hazardous waste management across multiple industries, including energy, utilities, and manufacturing.

Sources: Clean Earth official site

Who uses Clean Earth?

Clean Earth's services are used by businesses and industries across the United States that generate hazardous and non-hazardous waste and require compliant, safe, and sustainable disposal and recycling solutions. This includes companies in sectors such as energy, utilities, and manufacturing.

Sources: Clean Earth official site

Recommendations

AI visibility

Clean Earth scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Clean Earth has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (24/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #533,715 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Clean Earth from memory (September 2026) - a sign these signals are paying off.

Visibility - 24/100

Trust - 39/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Clean Earth: Cleanaway (76/100), Copenhagen Infrastructure Partners (76/100), Evergreen Climate Innovations (76/100), Cofra (76/100).

A step up - brands to learn from: ZeroNorth (81/100), The York Water Company (81/100).

Category leader: Electrek (96/100).

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