Plastic-Free Living Made Simple
Clearstone (clearstone.co.uk) scores 47 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Other brands, in the 1st percentile of 27539 E-commerce brands.
Clearstone (clearstone.co.uk) is an e-commerce brand focused on eco-friendly and zero-waste lifestyle products. It curates plastic-free alternatives to everyday items, aiming to help environmentally conscious consumers reduce waste without major disruption to their routines. The brand positions itself as a practical resource for sustainable living, offering simple product swaps for common household and personal items. Company records list a founding year of 1997 and headquarters in Santa Monica, though these details appear inconsistent with the site's consumer-facing sustainability focus.
| Brand Name | Clearstone |
|---|---|
| Domain | clearstone.co.uk |
| Industry | E-commerce, Other |
| Founded | 1997 |
| Headquarters | Santa Monica |
| Main Competitors | Package Free Shop (75/100), EarthHero (83/100), Life Without Plastic (79/100), Zero Waste Store (81/100), Public Goods (89/100) |
Moz Domain Authority 13/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,302,125 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Want to be more eco-friendly in your day-to-day life? Check out this list of easy swaps that can make a huge difference. You may not even notice the change!" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Clearstone?", Claude could not identify the brand as of October 2026. I don't recognize Clearstone at clearstone.co.uk as a specific e-commerce company, likely because it's a smaller or niche business without strong representation in my training data.
When asked "Best brands similar to Clearstone?", Claude would not surface Clearstone as of October 2026. I can't recommend a company I don't have verified information about, since doing so could risk giving inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clearstone's main competitors in E-commerce: Package Free Shop (75/100), EarthHero (83/100), Life Without Plastic (79/100), Zero Waste Store (81/100), Public Goods (89/100).
Sources: Brand Analyzer scan
Clearstone has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 7, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clearstone official site
Clearstone was founded in 1997. Clearstone operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Clearstone is headquartered in Santa Monica. Clearstone operates in the E-commerce category.
Sources: Wikidata
Clearstone scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Clearstone official site
Clearstone can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clearstone official site
Clearstone scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clearstone has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,302,125 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 13/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Clearstone from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Clearstone: CitySights NY (47/100), Child Life Essentials (47/100), Coast Guard Exchange (47/100), CVA (47/100).
A step up - brands to learn from: Zolotas (56/100), Zeneverzum (56/100).
Category leader: DHL (97/100).
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