Energizing Your Tomorrow
Cleco (cleco.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, in the 88th percentile of 8151 Energy & Utilities brands.
Cleco Power is a regulated electric utility headquartered in Pineville, Louisiana, serving approximately 290,000 retail customers across residential, commercial, and industrial sectors, including data centers and large energy users. Founded in 1906, the company has maintained state reliability standards for 27 consecutive years. Cleco is owned by Macquarie Group and focuses on delivering safe, reliable, and affordable electric power while preparing for severe weather events such as hurricanes that commonly affect the region.
| Brand Name | Cleco |
|---|---|
| Domain | cleco.com |
| Industry | Energy & Utilities |
| Founded | 1906 |
| Headquarters | Pineville |
| Parent Company / Owner | Macquarie Group |
| Main Competitors | Entergy (84/100), Southwestern Electric Power Company (SWEPCO), CenterPoint Energy (74/100), Dixie Electric Membership Corporation (DEMCO) (79/100) |
Moz Domain Authority 43/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #602,913 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Cleco appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Cleco Power is a regulated electric utility company that serves approximately 290,000 retail customers in Louisiana." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cleco?", Claude could identify the brand as of October 2026. Cleco is a Louisiana-based electric utility company, officially Cleco Corporate Holdings, that provides power generation, transmission, and distribution to customers across central and southeastern Louisiana through its subsidiary Cleco Power. Best known for Being a major electric utility serving Louisiana.
When asked "Best brands similar to Cleco?", Claude would recommend Cleco as of October 2026. It's a well-established regional utility, so it would come up naturally in a discussion of electric utilities serving the Gulf South region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cleco's main competitors in Energy & Utilities: Entergy (84/100), CenterPoint Energy (74/100), Dixie Electric Membership Corporation (DEMCO) (79/100).
Sources: Brand Analyzer scan
Cleco provides electric power generation, transmission, and distribution services to residential, commercial, and industrial customers in Louisiana. Its services include supplying electricity to large energy users such as data centers, along with general utility services like maintaining grid reliability and preparing for severe weather events such as hurricanes.
Sources: Cleco official site
Cleco is a regulated electric utility company headquartered in Pineville, Louisiana. It has operated since 1906 and is currently owned by Macquarie Group. Cleco Power, its primary operating subsidiary, provides electricity to approximately 290,000 retail customers throughout Louisiana.
Sources: Cleco official site
Cleco has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cleco official site
Cleco was founded in 1906. Cleco operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cleco is headquartered in Pineville. Cleco operates in the Energy & Utilities category.
Sources: Wikidata
Cleco generates, transmits, and distributes electric power to residential, commercial, and industrial customers in Louisiana. It operates as a regulated utility responsible for maintaining the reliability of the electric grid, managing infrastructure, and supplying power to large energy users such as data centers as well as everyday households and businesses.
Sources: Cleco official site
Cleco scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Cleco official site
Cleco is known for being the only utility in Louisiana to meet state reliability standards for 27 consecutive years, reflecting a long track record of dependable electric service delivery. It is also recognized as a long-established regional utility, having been founded in 1906 and headquartered in Pineville, Louisiana.
Sources: Cleco official site
Cleco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cleco official site
Cleco's customers include residential, commercial, and industrial electricity users located in Louisiana. This encompasses individual households, local businesses, and larger industrial operations, including data centers and other high-volume energy consumers within its service territory.
Sources: Cleco official site
Cleco is owned by or part of Macquarie Group. Cleco operates in the Energy & Utilities category.
Sources: Wikidata
Cleco scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cleco has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (46/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #602,913 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Cleco from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cleco: Clean Energy Ministerial (83/100), Chief Industries (83/100), Climate Impact Partners (83/100), ClimatePartner (83/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.