Knowledge for a just world
Clingendael (clingendael.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Government brands, Non-profit brands, in the 57th percentile of 19745 Education brands.
Clingendael is the Netherlands Institute of International Relations, an independent organization based in The Hague, founded in 1983. It conducts research, training, and dialogue on international relations to promote a secure, sustainable, and just world. Clingendael serves governments, businesses, policymakers, academics, and civil society organizations, positioning itself as the Netherlands' leading independent institute bridging research and policy practice in global affairs.
| Brand Name | Clingendael |
|---|---|
| Domain | clingendael.org |
| Industry | Education, Government |
| Founded | 1983 |
| Headquarters | The Hague |
| Main Competitors | Chatham House (87/100), Carnegie Endowment for International Peace (88/100), Brookings Institution (89/100), SWP German Institute for International and Security Affairs (81/100), IFRI (French Institute of International Relations) (78/100), Council on Foreign Relations (94/100), RAND Corporation (89/100) |
Moz Domain Authority 61/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #79,922 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Clingendael contributes to a secure, sustainable and just world through independent research, training and dialogue." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Clingendael?", Claude could identify the brand as of October 2026. Clingendael, officially the Netherlands Institute of International Relations, is a Dutch think tank based in The Hague that conducts research on international affairs, diplomacy, and security, and also offers training and academic programs through the Clingendael Academy. Best known for Being a leading Dutch think tank on international relations and diplomacy, and training diplomats through its Clingendael Academy.
When asked "Best brands similar to Clingendael?", Claude would recommend Clingendael as of October 2026. It's a well-respected institute in international relations research and diplomatic training, so it fits naturally alongside other top foreign policy think tanks and educational institutions in that field.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clingendael's main competitors in Education: Chatham House (87/100), Carnegie Endowment for International Peace (88/100), Brookings Institution (89/100), SWP German Institute for International and Security Affairs (81/100), IFRI (French Institute of International Relations) (78/100).
Sources: Brand Analyzer scan
Clingendael is the Netherlands Institute of International Relations, an independent research, training, and dialogue institute based in Wassenaar/The Hague, Netherlands. Founded in 1983, it focuses on international relations and global affairs, aiming to contribute to a secure, sustainable, and just world. It is recognized as the Netherlands' leading independent institute in this field, combining academic research with practical policy engagement.
Sources: Clingendael official site
Clingendael has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 37, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clingendael official site
Clingendael was founded in 1983. Clingendael operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Clingendael is headquartered in The Hague. Clingendael operates in the Education category.
Sources: Wikidata
Clingendael offers independent research on international relations and global affairs, training programmes designed to build expertise among professionals, and dialogue events that bring together stakeholders to discuss policy issues. These services are aimed at equipping governments, businesses, and civil society organizations with knowledge to navigate international relations effectively.
Sources: Clingendael official site
Clingendael conducts independent research, offers training programmes, and organizes dialogue and events on international relations and global affairs. It works to translate research findings into actionable knowledge for governments, businesses, and civil society, helping them navigate complex international issues. Its activities bridge the gap between academic research and real-world policy practice, supporting informed decision-making in foreign policy and global affairs.
Sources: Clingendael official site
Clingendael scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Clingendael official site
Clingendael can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clingendael official site
Clingendael's services are used by governments, policymakers, businesses, academics, and civil society organizations engaged in international relations and global affairs. These groups rely on its research, training programmes, and dialogue events to inform policy decisions and better understand complex international issues.
Sources: Clingendael official site
Clingendael is known for being the Netherlands' leading independent institute for international relations, with over 40 years of expertise in research, training, and policy dialogue. It is recognized for bridging academic research and practical application, providing governments, businesses, and civil society organizations with knowledge to navigate international relations and global affairs.
Sources: Clingendael official site
Clingendael scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clingendael has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #79,922 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Clingendael from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Clingendael: The Climate Museum (77/100), ClickSafety (77/100), Clipboard Health (77/100), Clovis Community College (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.