Leading data for commodity markets
Kpler (clipperdata.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Finance brands, Technology brands, in the 80th percentile of 4808 Energy & Utilities brands.
Kpler is a data and analytics company founded in 2014 and headquartered in the Brussels metropolitan area. It provides real-time market transparency and analytics for the global commodity sector, combining proprietary data, technology, and expert analysis. In 2021, Kpler acquired ClipperData, strengthening its petroleum liquids coverage. Its services target oil and gas companies, commodity traders, utilities, and financial institutions seeking insight into global commodity markets.
| Brand Name | Kpler |
|---|---|
| Domain | clipperdata.com |
| Industry | Energy & Utilities, Finance |
| Founded | 2014 |
| Headquarters | Brussels metropolitan area |
| Main Competitors | Vortexa (86/100), Refined Fuels Analytics, S&P Global Commodity Insights (67/100), Wood Mackenzie (90/100), ICIS (88/100), Argus Media (91/100), Bloomberg (92/100), Refinitiv (LSEG) (90/100) |
Moz Domain Authority 39/100 vs category average 40 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Acquisition strengthens Kpler as the leading provider of data & analytics to the global commodity sector. Sep 08, 2021" (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Kpler?", Claude could identify the brand as of September 2026. Kpler is a data analytics company specializing in tracking global commodity flows, particularly maritime shipping data for oil, gas, and other energy commodities. ClipperData was a crude oil and refined products flow tracking company that was acquired by Kpler, and the site now r Best known for Tracking global oil and commodity shipping flows using satellite and AIS vessel-tracking data.
When asked "Best brands similar to Kpler?", Claude would recommend Kpler as of September 2026. Kpler is a well-known name in commodity and energy market intelligence, especially for real-time tracking of oil tankers and trade flows, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kpler's main competitors in Energy & Utilities: Vortexa (86/100), S&P Global Commodity Insights (67/100), Wood Mackenzie (90/100), ICIS (88/100), Argus Media (91/100).
Sources: Brand Analyzer scan
Kpler has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 31, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kpler official site
Kpler was founded in 2014. Kpler operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kpler is headquartered in Brussels metropolitan area. Kpler operates in the Energy & Utilities category.
Sources: Wikidata
Kpler scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kpler official site
Kpler is a data and analytics company, founded in 2014 and based in the Brussels metropolitan area, that specializes in providing market transparency and analytics for the global commodity sector, including oil, gas, and other energy markets.
Sources: Kpler official site
Kpler can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kpler official site
Kpler offers data and analytics services covering global commodity markets, including real-time tracking, market transparency tools, and specialized petroleum liquids coverage obtained through its acquisition of ClipperData in 2021.
Sources: Kpler official site
Kpler collects and analyzes proprietary data on global commodity flows, combining technology, analytics, and expert insight to give real-time transparency into markets such as oil, gas, and other commodities. It also incorporates specialized petroleum liquids data acquired through its 2021 acquisition of ClipperData.
Sources: Kpler official site
Kpler's services are used by oil and gas companies, commodity traders, utilities, and financial institutions that require real-time data and analytics on global commodity markets.
Sources: Kpler official site
Kpler is known for being a leading provider of data and analytics for the global commodity sector, particularly for its real-time tracking and transparency tools covering oil, gas, and other commodity markets, strengthened by its acquisition of ClipperData in 2021.
Sources: Kpler official site
Kpler scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kpler has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kpler from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kpler: Climate Impact Partners (82/100), CleanMax (82/100), CMC (82/100), Cognito (82/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
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