Supplier of essential dance music
Clone (clone.nl) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands, in the 87th percentile of 26386 E-commerce brands.
Clone (clone.nl) is an e-commerce retailer specializing in electronic and dance music, operating as Clone Records. It curates and distributes a catalog of dance music releases, including rare, underground, and reissued titles, aimed at collectors and enthusiasts. The company positions itself as a trusted source for essential dance music, serving DJs, vinyl collectors, and underground music fans worldwide through its online store.
| Brand Name | Clone |
|---|---|
| Domain | clone.nl |
| Industry | E-commerce, Media & Entertainment |
| Main Competitors | Juno Records (94/100), Rush Hour (81/100), Hard Wax (82/100), Phonica Records (73/100), Decks (70/100), Discogs (91/100) |
Moz Domain Authority 54/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #310,724 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Clone appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Clone Records, supplier of essential dance music" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Clone?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a specific company called 'Clone' at clone.nl, likely because it's a small or niche Dutch e-commerce business without significant presence in my training data.
When asked "Best brands similar to Clone?", Claude would not surface Clone as of October 2026. I can't recommend a company I don't have verified information about, so I wouldn't want to risk mentioning inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clone's main competitors in E-commerce: Juno Records (94/100), Rush Hour (81/100), Hard Wax (82/100), Phonica Records (73/100), Decks (70/100).
Sources: Brand Analyzer scan
Clone has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 33, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clone official site
Clone scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Clone official site
Clone offers a curated selection of electronic and dance music releases, including new artist releases, rare underground titles, and reissues of classic dance music tracks. These are distributed through its online store aimed at vinyl collectors, DJs, and dance music enthusiasts.
Sources: Clone official site
Clone (clone.nl) is an online record store and distributor, operating under the name Clone Records, that specializes in electronic and dance music. It supplies essential dance music releases to collectors, DJs, and enthusiasts worldwide, offering a curated catalog that spans new releases, rare titles, and reissues of underground classics.
Sources: Clone official site
Clone curates and sells a specialized catalog of electronic and dance music, including vinyl records and other releases. It sources and distributes rare, underground, and reissued titles alongside new releases, making them available to record buyers through its online store at clone.nl.
Sources: Clone official site
Clone can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clone official site
Clone's customer base consists of electronic and dance music enthusiasts, DJs, vinyl collectors, and underground music fans who seek specialized and hard-to-find releases. These users typically value curated access to niche dance music genres and rare or reissued titles.
Sources: Clone official site
Clone scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clone has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #310,724 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Clone from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Clone: ClickPost (84/100), Clearspring (84/100), Closed (84/100), CLUSE (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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