Cleaning and disinfecting made simple
Clorox (clorox.com) earns a Brand Analyzer score of 94 out of 100, placing it in the Iconic tier among Other brands. Among 7395 Other brands analyzed, Clorox ranks in the 100th percentile (category average 72, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 92/100, Brand Authority 81/100.
Clorox is an American manufacturer and marketer of consumer and professional cleaning and disinfecting products, founded in 1913. The company offers a range of products including wipes and sprays designed to help households maintain fresh, healthy living environments. Clorox is led by CEO Linda J. Rendle and is positioned as a trusted, go-to brand for home hygiene and cleanliness across multiple product categories.
| Brand Name | Clorox |
|---|---|
| Domain | clorox.com |
| Industry | Other |
| Founded | 1913 |
| Headquarters | Clorox Building |
| CEO | Linda J. Rendle |
| Main Competitors | Procter & Gamble (Mr. Clean, Tide) (84/100), Lysol (Reckitt), SC Johnson, Colgate-Palmolive (Ajax) (80/100), Church & Dwight (Arm & Hammer) (70/100), Method Products, Seventh Generation (82/100) |
Moz Domain Authority 73/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #97,602 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Clorox has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Explore a wide range of Clorox cleaning and disinfecting products, from wipes to sprays, to keep your home fresh and healthy." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Clorox scores 74/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clorox has a moderate AI-visibility profile at 74/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #97,602 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Clorox from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Clorox?", Claude could identify the brand as of August 2026. Clorox is a major American consumer products company best known for its bleach and cleaning products, founded in 1913. It also owns a wide portfolio of household brands including Pine-Sol, Glad trash bags, Kingsford charcoal, Burt's Bees, and Brita water filters. Best known for bleach and disinfecting cleaning products.
When asked "Best brands similar to Clorox?", Claude would recommend Clorox as of August 2026. It's one of the most recognizable and widely used cleaning and household product brands in the US, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clorox's main competitors include Procter & Gamble (Mr. Clean, Tide) (84/100), Lysol (Reckitt), SC Johnson, Colgate-Palmolive (Ajax) (80/100), Church & Dwight (Arm & Hammer) (70/100). These companies compete in the Other space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Clorox and Procter & Gamble (Mr. Clean, Tide) are competitors in Other. Brand Analyzer scores Clorox at 94/100 and Procter & Gamble (Mr. Clean, Tide) at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Clorox include Procter & Gamble (Mr. Clean, Tide) (84/100), Lysol (Reckitt), SC Johnson, Colgate-Palmolive (Ajax) (80/100), Church & Dwight (Arm & Hammer) (70/100). Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Clorox is an American worldwide manufacturer and marketer of consumer and professional cleaning and disinfecting products, founded in 1913.
Sources: Clorox official site
Clorox has moderate AI-search visibility, scoring 74/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 66, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clorox official site
Clorox was founded in 1913. Clorox operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Clorox is headquartered in Clorox Building. Clorox operates in the Other category.
Sources: Wikidata
Clorox produces and markets a range of cleaning and disinfecting products, including wipes and sprays, aimed at helping households maintain fresh and healthy homes.
Sources: Clorox official site
Clorox offers a variety of cleaning and disinfecting products, including wipes and sprays, designed to keep homes fresh and healthy.
Sources: Clorox official site
Clorox scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Clorox official site
Clorox can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clorox official site
Clorox is known for its cleaning and disinfecting products, particularly wipes and sprays used to maintain hygiene in homes.
Sources: Clorox official site
Clorox products are used by households and families seeking effective, trustworthy cleaning and disinfecting solutions for their living environments.
Sources: Clorox official site
Ranked closest to Clorox: Casper (94/100), Blurb (94/100), Freelancer (94/100), Frontiers (94/100), ArchDaily (94/100), Gallup (94/100).
Category leader: Accenture (97/100).