Der prickelnde Mate-Eistee
CLUB-MATE (club-mate.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 33rd percentile of 6568 Food & Beverage brands.
CLUB-MATE is a German caffeinated, carbonated soft drink made from yerba mate, a South American rainforest plant used for centuries. Founded in 1924, the brand positions itself as a natural, energizing alternative to conventional energy drinks and refreshments, emphasizing quality from plant to bottle. It targets younger, creative, and active consumers seeking stimulation without excessive excitement, and is marketed as refreshing and invigorating through the natural properties of the mate plant.
| Brand Name | CLUB-MATE |
|---|---|
| Domain | club-mate.de |
| Industry | Food & Beverage |
| Founded | 1924 |
| Main Competitors | MIO MIO Mate, Fritz-Kola (83/100), Premium-Cola, Red Bull (83/100), Flying Power |
Moz Domain Authority 35/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
CLUB-MATE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CLUB-MATE erfrischt und regt an, ohne aufzuregen. CLUB-MATE wird aus Mate gemacht - einer jahrhundertealten Urwaldpflanze aus Südamerika. Mit ihrer in der Natur einmaligen Ko…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CLUB-MATE?", Claude could identify the brand as of September 2026. Club-Mate is a German caffeinated beverage made from mate tea extract, produced by the Loscher brewery in Bavaria. It's a lightly carbonated, low-sugar soft drink that became especially popular among hackers, programmers, and the tech/startup scene as an energy-drink alternative. Best known for A mate-based soft drink beloved by hackers and coders as an alternative to sugary energy drinks.
When asked "Best brands similar to CLUB-MATE?", Claude would recommend CLUB-MATE as of September 2026. It's a well-known, distinctive brand in the mate-soda category and often comes up when discussing alternatives to Red Bull or Monster, especially in tech/coder culture.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CLUB-MATE's main competitors in Food & Beverage: Fritz-Kola (83/100), Red Bull (83/100).
Sources: Brand Analyzer scan
CLUB-MATE is a German caffeinated and carbonated non-alcoholic soft drink made from yerba mate, a South American rainforest plant known for its natural stimulating properties. It has been produced since 1924 and is marketed as a refreshing beverage that energizes without causing excessive excitement.
Sources: CLUB-MATE official site
CLUB-MATE has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CLUB-MATE official site
CLUB-MATE was founded in 1924. CLUB-MATE operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CLUB-MATE scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CLUB-MATE official site
CLUB-MATE produces and markets a mate-based soft drink. The company sources high-quality yerba mate and processes it into a carbonated beverage that is bottled and distributed as a refreshing, naturally stimulating alternative to conventional soft drinks and energy drinks.
Sources: CLUB-MATE official site
CLUB-MATE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CLUB-MATE official site
CLUB-MATE offers a caffeinated, carbonated soft drink made from yerba mate. The product is positioned as a mate-based iced tea style beverage, emphasizing quality sourcing from the plant to the bottle.
Sources: CLUB-MATE official site
CLUB-MATE is known for being a mate-based soft drink with a distinctive taste, made from yerba mate - a South American rainforest plant with a unique natural combination of active compounds. It is recognized as a refreshing, naturally energizing alternative to typical energy drinks, particularly popular among younger, creative, and active consumers.
Sources: CLUB-MATE official site
CLUB-MATE is used by consumers seeking a refreshing, naturally stimulating soft drink as an alternative to classic energy drinks or standard refreshments. The brand particularly appeals to younger, creative, and active target groups.
Sources: CLUB-MATE official site
CLUB-MATE scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CLUB-MATE has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify CLUB-MATE from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CLUB-MATE: Climpson & Sons (73/100), Clean Seas Seafood (73/100), CMI Orchards (73/100), COFCO International (73/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.