Seu supermercado online, sem sair de casa
Extra Mercado (clubeextra.com.br) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 24th percentile of 15644 E-commerce brands.
Extra Mercado (clubeextra.com.br) is a Brazilian online supermarket service that allows customers to purchase groceries and household goods over the internet, with home delivery. Founded in 1980 and headquartered in São Paulo, it is part of a chain of supermarkets and mini-markets operating in Brazil. The platform focuses on offering convenience and cost savings for everyday shopping needs, targeting Brazilian consumers who prefer to shop online rather than visit physical stores.
| Brand Name | Extra Mercado |
|---|---|
| Domain | clubeextra.com.br |
| Industry | E-commerce, Food & Beverage |
| Founded | 1980 |
| Headquarters | São Paulo |
| Main Competitors | Pão de Açúcar, Carrefour Brasil (79/100), Dia Supermercados, Assaí Atacadista, Zona Sul (79/100), Mambo Supermercados |
Moz Domain Authority 55/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #488,840 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Faça as compras usando a internet no nosso supermercado online! Economia, praticidade e tudo que você precisa, sem sair de casa, no ExtraMercado.com.br" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, React.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Extra Mercado's main competitors in E-commerce: Carrefour Brasil (79/100), Zona Sul (79/100).
Sources: Brand Analyzer scan
Extra Mercado has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Extra Mercado official site
Extra Mercado was founded in 1980. Extra Mercado operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Extra Mercado is headquartered in São Paulo. Extra Mercado operates in the E-commerce category.
Sources: Wikidata
Extra Mercado scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Extra Mercado official site
Extra Mercado is a Brazilian online supermarket platform, part of a chain of supermarkets and mini-markets, that lets customers order groceries and household items via the internet for home delivery.
Sources: Extra Mercado official site
Extra Mercado operates an e-commerce grocery service, enabling customers to browse, select, and purchase supermarket products online, with orders delivered to their homes, eliminating the need to visit a physical store.
Sources: Extra Mercado official site
Extra Mercado can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Extra Mercado official site
Extra Mercado offers an online supermarket shopping service, allowing customers to purchase a full range of grocery and household items through its website, with home delivery included as part of the offering.
Sources: Extra Mercado official site
Extra Mercado scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Extra Mercado has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #488,840 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Extra Mercado: Cleancult (71/100), CJ Pony Parts (71/100), CNFans (71/100), Cold Storage (71/100).
A step up - brands to learn from: ZuPreem (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
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