CMA CGM Brand Score: 76/100 - Brand-Ready tier

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CMA CGM (cma-cgm.com) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among Travel & Hospitality brands, Manufacturing brands, Other brands. Among 1411 Travel & Hospitality brands analyzed, CMA CGM ranks in the 61st percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 100/100, Visual Identity 40/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 43/100, Brand Authority 73/100.

AI Snapshot

CMA CGM is a French shipping company founded in 1999 and headquartered in Marseille. It provides integrated sea, land, air, and logistics solutions, positioning itself as a global leader in multimodal freight and supply chain management. The company serves businesses and organizations of all sizes worldwide, offering container shipping, voyage tracking, and end-to-end logistics services across the transportation and manufacturing sectors.

Key facts about CMA CGM
Brand NameCMA CGM
Domaincma-cgm.com
IndustryTravel & Hospitality, Manufacturing
Founded1999
HeadquartersMarseille
Main CompetitorsMaersk (92/100), MSC (Mediterranean Shipping Company) (86/100), COSCO Shipping, Hapag-Lloyd, Ocean Network Express (ONE), Evergreen Marine, Yang Ming Marine Transport

Evidence

Moz Domain Authority 64/100 vs category average 39 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #12,623 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

CMA CGM has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "CMA CGM Search in News Container Tracking Voyage" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

CMA CGM scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

CMA CGM has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #12,623 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CMA CGM from memory (August 2026) - a sign these signals are paying off.

Visibility - 75/100

Trust - 34/100

Recommendation likelihood - 55/100

Does AI know CMA CGM?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is CMA CGM?", Claude could identify the brand as of August 2026. CMA CGM is a French container shipping and logistics company, one of the largest in the world, providing freight transport, port terminal operations, and supply chain services globally. Best known for Being one of the world's largest container shipping and freight logistics companies.

When asked "Best brands similar to CMA CGM?", Claude would not surface CMA CGM as of August 2026. CMA CGM is a shipping and freight logistics company, not a Travel & Hospitality brand, so it wouldn't fit a request for similar travel or hospitality companies.

People Also Ask About CMA CGM

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are CMA CGM's main competitors?

CMA CGM's main competitors include Maersk (92/100), MSC (Mediterranean Shipping Company) (86/100), COSCO Shipping, Hapag-Lloyd, Ocean Network Express (ONE). These companies compete in the Travel & Hospitality space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

CMA CGM vs Maersk: how do they compare?

CMA CGM and Maersk are competitors in Travel & Hospitality. Brand Analyzer scores CMA CGM at 76/100 and Maersk at 92/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

What are the best alternatives to CMA CGM?

Popular alternatives to CMA CGM include Maersk (92/100), MSC (Mediterranean Shipping Company) (86/100), COSCO Shipping, Hapag-Lloyd, Ocean Network Express (ONE). Each is an established option in the Travel & Hospitality space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

When was CMA CGM founded?

CMA CGM was founded in 1999. CMA CGM operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is CMA CGM headquartered?

CMA CGM is headquartered in Marseille. CMA CGM operates in the Travel & Hospitality category.

Sources: Wikidata

What products or services does CMA CGM offer?

CMA CGM offers sea freight (container shipping), air freight, land transportation, and integrated logistics and supply chain management services. It also provides tools such as container tracking and voyage tracking to support customers in managing their shipments across its global multimodal network.

Sources: CMA CGM official site

Does ChatGPT recommend CMA CGM?

CMA CGM scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: CMA CGM official site

What is CMA CGM?

CMA CGM is a French shipping company founded in 1999 and headquartered in Marseille. It operates as a global provider of sea, land, air, and logistics services, offering integrated transportation and supply chain solutions to businesses worldwide.

Sources: CMA CGM official site

What does CMA CGM do?

CMA CGM provides container shipping and multimodal logistics services, including sea freight, air freight, land transportation, and end-to-end supply chain management. It enables businesses to move goods globally through an integrated network of transportation solutions and offers tools such as container and voyage tracking.

Sources: CMA CGM official site

How can CMA CGM improve its AI discoverability?

CMA CGM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: CMA CGM official site

Who uses CMA CGM?

CMA CGM is used by businesses and organizations of all sizes worldwide that require sea freight, air freight, logistics, and supply chain solutions, spanning industries such as manufacturing and other sectors that depend on global goods transportation.

Sources: CMA CGM official site

Recommendations

Peer brands

Ranked closest to CMA CGM: ChartWorld (76/100), Stayflexi (76/100), DesignMyNight (76/100), Exodus Adventure Travels (76/100).

A step up - brands to learn from: Zaui (81/100), Zadar Tourist Board (81/100).

Category leader: Lonely Planet (97/100).