Co-operating for a fairer world
The Co-operative (co-operative.coop) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, E-commerce brands, Non-profit brands, in the 73rd percentile of 13325 Other brands.
The Co-operative (co-operative.coop) is a Manchester, England-based organization founded in 1919 that champions co-operative values. Described as an educational charity, it researches and promotes co-operatives while advocating for ethical, member-owned business models. It positions itself as an alternative to conventional corporate enterprises, emphasizing fairness, democracy, and social responsibility, and reinvesting value into communities rather than prioritizing shareholder profit.
| Brand Name | The Co-operative |
|---|---|
| Domain | co-operative.coop |
| Industry | Other, E-commerce |
| Founded | 1919 |
| Headquarters | Manchester |
| Main Competitors | Co-op Group (76/100), John Lewis Partnership, Nationwide Building Society (83/100), Suma Wholefoods, Divine Chocolate, International Co-operative Alliance (79/100) |
Moz Domain Authority 62/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #233,271 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Co-operative has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To champion co-operative values by delivering ethical products and services that benefit members and communities alike." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Co-operative?", Claude could identify the brand as of September 2026. The Co-operative Group is a major UK consumer co-operative owned by its members, best known for its food and grocery stores but also historically involved in funeralcare, insurance, legal services, and banking. Best known for Being one of the UK's largest consumer co-operatives, especially its Co-op food and grocery retail chain.
When asked "Best brands similar to The Co-operative?", Claude would recommend The Co-operative as of September 2026. It's a well-established, widely recognized UK brand often cited as a leading example of co-operative business models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Co-operative's main competitors in Other: Co-op Group (76/100), Nationwide Building Society (83/100), International Co-operative Alliance (79/100).
Sources: Brand Analyzer scan
The Co-operative has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 30, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Co-operative official site
The Co-operative was founded in 1919. The Co-operative operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Co-operative is headquartered in Manchester. The Co-operative operates in the Other category.
Sources: Wikidata
The Co-operative scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Co-operative official site
The Co-operative can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Co-operative official site
The Co-operative scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Co-operative has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #233,271 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Co-operative from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Co-operative: Cool Cat (80/100), Conforama (80/100), CoreCivic (80/100), Core Club (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoo Med Laboratories (81/100).
Category leader: Accenture (97/100).
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