Siêu thị Việt, vì người Việt phục vụ
Co.opmart (co-opmart.com.vn) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 10th percentile of 24589 E-commerce brands.
Co.opmart is a Vietnamese supermarket chain founded in 1996 and headquartered in Ho Chi Minh City. Described as Vietnam's leading modern, wholly Vietnamese-owned retail system, it operates a network of supermarkets offering everyday consumer goods. The chain emphasizes convenience, member-based promotions, and home delivery services, positioning itself as a retailer built by Vietnamese people for Vietnamese consumers, particularly households seeking daily shopping needs and value through membership benefits.
| Brand Name | Co.opmart |
|---|---|
| Domain | co-opmart.com.vn |
| Industry | E-commerce, Other |
| Founded | 1996 |
| Headquarters | Ho Chi Minh City |
| Main Competitors | WinMart (73/100), Big C (GO!), Lotte Mart (65/100), AEON Vietnam (73/100), Bách Hóa Xanh (52/100), MM Mega Market |
Moz Domain Authority 37/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #588,575 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Trải nghiệm mua sắm tại hệ thống siêu thị Co.opmart - siêu thị thuần Việt hiện đại hàng đầu Việt Nam" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, YouTube, Instagram; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Co.opmart?", Claude could identify the brand as of October 2026. Co.opmart is a Vietnamese supermarket chain operated by Saigon Co.op, one of the country's largest retail cooperatives, offering groceries, household goods, and daily necessities both in physical stores and through online ordering. Best known for being one of Vietnam's largest and most trusted domestic supermarket chains.
When asked "Best brands similar to Co.opmart?", Claude would recommend Co.opmart as of October 2026. It's a major, well-established retail brand in Vietnam that would naturally come up when discussing local supermarket or e-commerce grocery options there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Co.opmart's main competitors in E-commerce: WinMart (73/100), Lotte Mart (65/100), AEON Vietnam (73/100), Bách Hóa Xanh (52/100).
Sources: Brand Analyzer scan
Co.opmart is a Vietnamese supermarket chain founded in 1996 and headquartered in Ho Chi Minh City. It is described as Vietnam's leading modern, wholly Vietnamese-owned retail system, serving everyday consumer shopping needs across the country.
Sources: Co.opmart official site
Co.opmart has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 32, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Co.opmart official site
Co.opmart was founded in 1996. Co.opmart operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Co.opmart is headquartered in Ho Chi Minh City. Co.opmart operates in the E-commerce category.
Sources: Wikidata
Co.opmart operates a network of supermarkets in Vietnam that sell everyday consumer goods. It provides in-store shopping experiences along with member-based promotions and home delivery services for its customers.
Sources: Co.opmart official site
Co.opmart scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Co.opmart official site
Co.opmart offers everyday consumer goods through its supermarket network, along with member-exclusive promotions and discounts. It also provides home delivery services to customers, particularly its registered members.
Sources: Co.opmart official site
Co.opmart can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Co.opmart official site
Co.opmart is known for being Vietnam's largest modern retail system built and operated by Vietnamese people for Vietnamese consumers. It is recognized for its nationwide supermarket network, member loyalty programs, and focus on serving household shopping needs.
Sources: Co.opmart official site
Co.opmart is used by Vietnamese consumers seeking daily consumer goods, with a particular focus on households and member customers looking for shopping convenience and promotional offers.
Sources: Co.opmart official site
Co.opmart scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Co.opmart has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #588,575 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Co.opmart from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Co.opmart: Coop (63/100), CT Shop (63/100), Cordee (63/100), Cosmelia (63/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.