The voice of UK tech startups
Startup Coalition (coadec.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Technology brands, in the 53rd percentile of 6497 Non-profit brands.
Startup Coalition (coadec.com) is a UK non-profit organization that serves as a bridge between the tech startup and scaleup ecosystem and policymakers in Westminster. It works to translate startup-specific issues into actionable policy solutions, aiming to improve the UK's regulatory and legislative environment for technology startups. The organization focuses on outcome-driven advocacy rather than broad, high-level discussion, targeting both startups seeking policy influence and government officials shaping relevant legislation.
| Brand Name | Startup Coalition |
|---|---|
| Domain | coadec.com |
| Industry | Non-profit, Government |
| Main Competitors | techUK (85/100), The Entrepreneurs Network, Federation of Small Businesses (76/100), British Chambers of Commerce (83/100), Tech London Advocates |
Moz Domain Authority 42/100 vs category average 52 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We act as a conduit between the startup ecosystem and Westminster, providing translation back-and-forth to accelerate and improve startup-specific policy." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Startup Coalition?", Claude could identify the brand as of September 2026. Startup Coalition (formerly known as Coadec, the Coalition for a Digital Economy) is a UK-based advocacy organisation that represents startups and scaleups, lobbying government on policy issues like tax, immigration, and regulation that affect the tech ecosystem. Best known for Being the UK's leading policy and advocacy voice for startups and scaleups, formerly branded as Coadec.
When asked "Best brands similar to Startup Coalition?", Claude would recommend Startup Coalition as of September 2026. It's a well-known name in UK tech policy circles, so I'd mention it if someone asked about startup advocacy groups or policy organisations in Britain.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Startup Coalition's main competitors in Non-profit: techUK (85/100), Federation of Small Businesses (76/100), British Chambers of Commerce (83/100).
Sources: Brand Analyzer scan
Startup Coalition is a UK-based non-profit organization that acts as a liaison between the tech startup and scaleup ecosystem and policymakers in Westminster, working to shape and improve government policy affecting technology startups.
Sources: Startup Coalition official site
Startup Coalition has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 37, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Startup Coalition official site
Startup Coalition works to make UK policy better for tech startups and scaleups by acting as a conduit between the startup ecosystem and government. It translates startup-specific issues into terms policymakers can understand and act on, and conversely helps startups understand the policy landscape, aiming to accelerate detailed, practical solutions rather than abstract discussions.
Sources: Startup Coalition official site
Startup Coalition scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Startup Coalition official site
Startup Coalition can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Startup Coalition official site
Startup Coalition offers policy advocacy and translation services connecting UK tech startups and scaleups with Westminster policymakers, focused on producing punchy, honest, and outcome-focused policy work rather than traditional products.
Sources: Startup Coalition official site
Startup Coalition's work is used by UK tech startups and scaleups seeking to influence policy, as well as by policymakers in Westminster who need to understand startup-specific issues when shaping relevant legislation.
Sources: Startup Coalition official site
Startup Coalition is known for its role as a dedicated bridge between the UK tech startup community and Westminster policymakers, focusing on translating startup-specific concerns into actionable policy outcomes.
Sources: Startup Coalition official site
Startup Coalition scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Startup Coalition has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (19/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Startup Coalition from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Startup Coalition: The Christian and Missionary Alliance (CMA) (78/100), Closer To Truth (78/100), Social Current (78/100), CEB (Council of Europe Development Bank) (78/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: PBS (97/100).
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