Fighting to end homelessness in NYC
Coalition for the Homeless (coalitionforthehomeless.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 37th percentile of 3988 Non-profit brands.
Coalition for the Homeless is a New York City-based non-profit organization founded in 1981. Described as the nation's oldest advocacy and direct-service organization for homeless people, it provides crisis and long-term support services-such as meals, shelter, and school supplies-while advocating for policies aimed at preventing and ending homelessness. It serves homeless and at-risk individuals and families, as well as donors, volunteers, and policymakers engaged in efforts to combat homelessness in New York City.
| Brand Name | Coalition for the Homeless |
|---|---|
| Domain | coalitionforthehomeless.org |
| Industry | Non-profit, Government |
| Founded | 1981 |
| Headquarters | New York City |
| Main Competitors | Bowery Mission, Breaking Ground, Urban Pathways, Volunteers of America (87/100), Care For the Homeless, National Alliance to End Homelessness (90/100) |
Moz Domain Authority 62/100 vs category average 52 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #255,047 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coalition for the Homeless appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Coalition for the Homeless is the nation" (Meta description: 8 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, Facebook; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coalition for the Homeless?", Claude could identify the brand as of September 2026. Coalition for the Homeless is a New York City-based nonprofit advocacy and direct services organization that has worked since 1981 to provide crisis and long-term support to homeless individuals and families, including meals, housing assistance, and legal advocacy for the right t Best known for Operating long-running programs like the mobile soup kitchen van and the landmark legal advocacy that established New York City's right-to-shelter mandate.
When asked "Best brands similar to Coalition for the Homeless?", Claude would recommend Coalition for the Homeless as of September 2026. It's one of the oldest and most prominent homelessness-focused nonprofits in NYC, well known for both direct aid and influential policy advocacy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coalition for the Homeless's main competitors in Non-profit: Volunteers of America (87/100), National Alliance to End Homelessness (90/100).
Sources: Brand Analyzer scan
Coalition for the Homeless offers direct services such as meals, shelter, and school supplies for homeless individuals and families, alongside policy advocacy aimed at preventing and ending homelessness.
Coalition for the Homeless is a New York City-based non-profit organization founded in 1981. It is described as the nation's oldest advocacy and direct-service organization dedicated to helping homeless people, combining humanitarian aid with policy advocacy.
Coalition for the Homeless has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 57, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Coalition for the Homeless was founded in 1981. Coalition for the Homeless operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coalition for the Homeless is headquartered in New York City. Coalition for the Homeless operates in the Non-profit category.
Sources: Wikidata
Coalition for the Homeless scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Coalition for the Homeless can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The organization serves homeless and at-risk individuals and families in New York City, as well as donors, volunteers, and policymakers who support efforts to address and end homelessness.
Coalition for the Homeless scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coalition for the Homeless has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #255,047 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coalition for the Homeless from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coalition for the Homeless: Catholic Legal Immigration Network, Inc. (CLINIC) (75/100), The Circling Institute (75/100), Coffee House Press (75/100), Combat Stress (75/100).
A step up - brands to learn from: Young Survival Coalition (81/100), Wuppertal Institut für Klima, Umwelt, Energie (81/100).
Category leader: PBS (97/100).
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