Engineering Coating Excellence Worldwide
Coatema (coatema.de) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Technology brands, Energy & Utilities brands, in the 16th percentile of 29829 Manufacturing brands.
Coatema is a German manufacturer headquartered in Dormagen, founded in 1974, that designs and builds machines and equipment for coating, printing, and laminating processes. The company serves industrial manufacturers and R&D teams in sectors such as energy, electronics, textiles, and materials science, offering a range of production lines along with a technical center for test series. Coatema positions itself as an engineering partner that supports development of advanced material solutions through precision machinery and testing capabilities.
| Brand Name | Coatema |
|---|---|
| Domain | coatema.de |
| Industry | Manufacturing, Technology |
| Founded | 1974 |
| Headquarters | Dormagen |
| Main Competitors | Nordmeccanica (61/100), Mathis AG (73/100), Fleissner GmbH, Yasui Seiki, Polytype (Bobst Group) (84/100) |
Moz Domain Authority 32/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide innovative machines and equipment for coating, printing, and laminating that empower industries to develop advanced material solutions." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Coatema?", Claude could identify the brand as of October 2026. Coatema is a German manufacturer based in Dormagen that builds coating and laminating machines, primarily roll-to-roll systems used for applications like printed electronics, fuel cells, battery electrodes, and functional films. They also operate a tech center where customers can Best known for Roll-to-roll coating and laminating equipment for specialty and functional film applications.
When asked "Best brands similar to Coatema?", Claude would recommend Coatema as of October 2026. They're a recognized niche player in coating machinery, especially relevant for battery/fuel cell and printed electronics manufacturing, so I'd mention them in that specific context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coatema's main competitors in Manufacturing: Nordmeccanica (61/100), Mathis AG (73/100), Polytype (Bobst Group) (84/100).
Sources: Brand Analyzer scan
Coatema has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coatema official site
Coatema was founded in 1974. Coatema operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coatema is headquartered in Dormagen. Coatema operates in the Manufacturing category.
Sources: Wikidata
Coatema scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Coatema official site
Coatema offers machines and equipment for coating, printing, and laminating processes, along with access to a technical center for running test series on these processes to support product development and material innovation.
Sources: Coatema official site
Coatema is a German engineering company based in Dormagen, founded in 1974, that specializes in manufacturing machines and equipment for coating, printing, and laminating applications used in industrial production and research settings.
Sources: Coatema official site
Coatema designs and builds coating, printing, and laminating machinery for industrial manufacturers. It also operates a technical center where customers can run test series to develop and refine material solutions before scaling up to full production.
Sources: Coatema official site
Coatema can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coatema official site
Coatema's equipment and services are used by industrial manufacturers and R&D teams in sectors such as energy, electronics, textiles, and materials science that require precision coating, printing, and laminating technology for both production and testing purposes.
Sources: Coatema official site
Coatema is known for providing a comprehensive range of coating, printing, and laminating lines, combined with a modern technical center that allows customers to test and develop advanced material solutions under controlled conditions.
Sources: Coatema official site
Coatema scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coatema has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify Coatema from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coatema: Avid CNC (67/100), Clemens Food Group (67/100), COFICAB Group (67/100), Colas Magyarország (67/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), Zoko Machinery Co., Limited (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.