Spécialiste Hi-Fi, TV & Home Cinéma depuis 1978
Cobra.fr (cobra.fr) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, Media & Entertainment brands, in the 87th percentile of 26298 E-commerce brands.
Cobra.fr is a French e-commerce retailer specializing in Hi-Fi, TV, and Home Cinema equipment. Operating since 1978, it offers a curated selection of amplifiers, speakers, headphones, 4K TVs, and video projectors. The company emphasizes expert knowledge, competitive pricing, and fast delivery throughout France, positioning itself as a leading specialist for audio and video enthusiasts seeking quality equipment and professional advice.
| Brand Name | Cobra.fr |
|---|---|
| Domain | cobra.fr |
| Industry | E-commerce, Technology |
| Founded | 1978 |
| Main Competitors | Son-Vidéo.com (81/100), Darty (83/100), Boulanger (76/100), Fnac (83/100), Cdiscount (91/100), RueDuCommerce (82/100) |
Moz Domain Authority 53/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #426,955 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bienvenue sur Cobra.fr, votre expert Hi-Fi, TV et Home Cinéma depuis 1978. Découvrez une sélection affûtée d’amplis, enceintes, casques audio, TV 4K, vidéoprojecteurs et plus encor…" (Meta description: 43 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cobra.fr?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Cobra.fr as a specific company, likely because it's a niche or regional French e-commerce site without enough presence in my training data.
When asked "Best brands similar to Cobra.fr?", Claude would not surface Cobra.fr as of October 2026. I can't confidently recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cobra.fr's main competitors in E-commerce: Son-Vidéo.com (81/100), Darty (83/100), Boulanger (76/100), Fnac (83/100), Cdiscount (91/100).
Sources: Brand Analyzer scan
Cobra.fr offers amplifiers, speakers, headphones, 4K televisions, video projectors, and other Hi-Fi, TV, and Home Cinema equipment.
Sources: Cobra.fr official site
Cobra.fr has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 72, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cobra.fr official site
Cobra.fr scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cobra.fr official site
Cobra.fr is a French online retailer specializing in Hi-Fi, TV, and Home Cinema products, operating since 1978.
Sources: Cobra.fr official site
Cobra.fr sells a curated selection of audio and video equipment, including amplifiers, speakers, headphones, 4K TVs, and video projectors, delivering products across France.
Sources: Cobra.fr official site
Cobra.fr can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cobra.fr official site
Cobra.fr is known for its long-standing expertise since 1978 in Hi-Fi and Home Cinema equipment, offering a specialized, curated product selection for enthusiasts.
Sources: Cobra.fr official site
Cobra.fr is used by audio and video enthusiasts in France seeking quality Hi-Fi, TV, and Home Cinema equipment along with expert advice.
Sources: Cobra.fr official site
Cobra.fr scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cobra.fr has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #426,955 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check (October 2026), Claude could not identify Cobra.fr from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cobra.fr: CLUSE (84/100), Closed (84/100), Coccinelle (84/100), Cockpit USA (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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