The Home of Pleasure
Coco de Mer (coco-de-mer.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 46th percentile of 3451 Fashion & Apparel brands.
Coco de Mer is a designer luxury lingerie and pleasure products brand operating through its e-commerce site coco-de-mer.com. Positioned as 'The Home of Pleasure,' it offers high-end lingerie and curated intimate lifestyle products aimed at discerning adults seeking premium, tasteful items to enhance personal pleasure and confidence. The brand emphasizes over 25 years of experience in promoting sensual empowerment, blending craftsmanship with a boutique shopping experience distinct from mainstream retailers.
| Brand Name | Coco de Mer |
|---|---|
| Domain | coco-de-mer.com |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Agent Provocateur (73/100), La Perla, Myla, Bordelle, Cake Lingerie (79/100), Lelo (88/100), Womanizer (84/100) |
Moz Domain Authority 58/100 vs category average 48 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,172,774 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coco de Mer appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Designer luxury lingerie and luxury gifts to drive your senses. Explore The Home of Pleasure, inhibitions not required." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coco de Mer?", Claude could identify the brand as of September 2026. Coco de Mer is a luxury erotic lingerie and sex toy boutique brand founded in London in 2001 by Sam Roddick, blending high-end design with an emphasis on sensuality and female empowerment. Best known for luxury erotic lingerie and sexual wellness products with an artful, boudoir-inspired aesthetic.
When asked "Best brands similar to Coco de Mer?", Claude would recommend Coco de Mer as of September 2026. It's a well-known name in the luxury lingerie and erotica space, often mentioned alongside brands like Agent Provocateur for its upscale, tasteful approach to sensual fashion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coco de Mer's main competitors in Fashion & Apparel: Agent Provocateur (73/100), Cake Lingerie (79/100), Lelo (88/100), Womanizer (84/100).
Sources: Brand Analyzer scan
Coco de Mer has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 50, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coco de Mer official site
Coco de Mer scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coco de Mer official site
Coco de Mer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coco de Mer official site
Coco de Mer offers designer luxury lingerie and curated luxury pleasure gifts, marketed as sensory-focused products intended to enhance personal pleasure and confidence for adults.
Sources: Coco de Mer official site
Coco de Mer is a designer luxury lingerie and pleasure products brand that operates primarily through its e-commerce website, coco-de-mer.com. It markets itself as 'The Home of Pleasure,' offering high-end intimate apparel and sensory-focused gifts for adults.
Sources: Coco de Mer official site
Coco de Mer designs and sells luxury lingerie and curated pleasure products, including intimate apparel and sensory gifts, through an online boutique experience. It positions itself as helping customers explore sensuality and personal pleasure without inhibition.
Sources: Coco de Mer official site
Coco de Mer scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coco de Mer has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,172,774 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Coco de Mer from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coco de Mer: Clinique (78/100), Clé Tile (78/100), Coldwater Creek (78/100), Coloreel (78/100).
A step up - brands to learn from: Zivame (81/100), Bash (81/100).
Category leader: Complex (97/100).
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