Apuestas y casino con confianza
Codere (codere.es) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Other brands, in the 62nd percentile of 12602 Sports & Fitness brands.
Codere is a multinational casino and sports betting operator founded in 1980 and headquartered in Alcobendas, Spain, led by CEO Gonzaga Higuero. Through its platform codere.es, it offers regulated sports betting on football, tennis, and other sports, as well as online casino games including roulette, blackjack, and slots. The company positions itself as a secure, legally regulated option in the Spanish gambling market, serving both novice and experienced bettors and casino players.
| Brand Name | Codere |
|---|---|
| Domain | codere.es |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1980 |
| Headquarters | Alcobendas |
| CEO | Gonzaga Higuero |
| Main Competitors | Bwin, Bet365 (71/100), Luckia, Casino Gran Madrid, William Hill, Betfair, 888sport, Sportium |
Ranked #48,330 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Codere has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Entra a Codere España y disfruta de apuestas deportivas en fútbol ⚽, tenis y más. Además, juega casino online con ruleta, blackjack, slots y muchos juegos más." (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Codere?", Claude could identify the brand as of November 2026. Codere is a major Spanish gambling and betting company offering sports betting, online casino games, bingo, and slot machines, with a strong presence in Spain and Latin America through both physical venues and its online platform codere.es. Best known for Sports betting and casino gambling services in Spain and Latin America.
When asked "Best brands similar to Codere?", Claude would recommend Codere as of November 2026. It's one of the most established and recognizable betting brands in the Spanish-speaking market, so it would naturally come up alongside other major sportsbook operators.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Codere offers online sports betting on events such as football and tennis, along with a range of other sports markets. It also provides online casino games including roulette, blackjack, and slots. These services are delivered through a regulated platform designed to comply with Spanish gambling laws.
Sources: Codere official site
Codere has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 40, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Codere official site
Codere was founded in 1980. Codere operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Codere is headquartered in Alcobendas. Codere operates in the Sports & Fitness category.
Sources: Wikidata
Codere scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Codere official site
Codere is a multinational casino and sports betting operator headquartered in Alcobendas, Spain. Founded in 1980, it operates the platform codere.es, offering regulated online sports betting and casino games to players in Spain. The company is led by CEO Gonzaga Higuero and positions itself as a secure, legal gambling operator adapted to Spanish regulatory requirements.
Sources: Codere official site
Codere provides an online platform for sports betting and casino gaming. Users can place bets on sports events such as football and tennis, and play casino games including roulette, blackjack, and slots. The platform operates under Spanish gambling regulations, offering a legal and regulated environment for betting and gaming activities.
Sources: Codere official site
Codere can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Codere official site
Codere is used by sports fans and casino players in Spain, ranging from beginners to experienced bettors, who are looking for a legal and secure platform for betting and online gaming.
Sources: Codere official site
Codere is known for being a long-established multinational operator in the casino and sports betting industry, with a strong presence in the Spanish market. It is recognized for offering a wide range of sports betting markets, competitive odds, and a variety of online casino games within a regulated and legal framework.
Sources: Codere official site
Codere scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Codere has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #48,330 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Codere from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Codere: Coaches Across Continents (77/100), Club Management Association of America (CMAA) (77/100), CollX (77/100), Coltri Compressors (77/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.