Ekspertviden om ejendomsmarkedet
Colliers (colliers.dk) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 97th percentile of 13166 Real Estate brands.
Colliers (colliers.dk) is the Danish branch of Colliers, a multinational real estate services company founded in 1976 and headquartered in Toronto. It specializes in advisory services for the commercial real estate market, serving investors, owners, and tenants of all types of commercial properties. Colliers combines market insight with specialized consulting to support clients across the full spectrum of real estate activities, from investment to leasing.
| Brand Name | Colliers |
|---|---|
| Domain | colliers.dk |
| Industry | Real Estate |
| Founded | 1976 |
| Headquarters | Toronto |
| Main Competitors | CBRE (87/100), JLL (79/100), Cushman & Wakefield (75/100), Savills (88/100), Newmark (76/100), EDC Danmark (82/100), Nybolig Erhverv (81/100) |
Moz Domain Authority 19/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Colliers has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hos Colliers er vi specialister i ejendomsmarkedet. Vi tilbyder rådgivning til investorer, ejere og lejere af alle typer erhvervsejendomme" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Colliers?", Claude could identify the brand as of November 2026. Colliers is a global commercial real estate services and investment management company, and colliers.dk is its Danish branch offering services like property brokerage, valuation, leasing, and advisory in Denmark. Best known for Being one of the world's largest commercial real estate services firms, alongside CBRE and JLL.
When asked "Best brands similar to Colliers?", Claude would recommend Colliers as of November 2026. Colliers is a well-established, globally recognized name in commercial real estate, making it a natural mention alongside other top firms in the sector.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Colliers's main competitors in Real Estate: CBRE (87/100), JLL (79/100), Cushman & Wakefield (75/100), Savills (88/100), Newmark (76/100).
Sources: Brand Analyzer scan
Colliers is a multinational real estate services company founded in 1976 and headquartered in Toronto. Its Danish operation, colliers.dk, provides specialized advisory services for the commercial real estate market, assisting investors, owners, and tenants of all types of commercial properties.
Sources: Colliers official site
Colliers has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 34, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Colliers official site
Colliers was founded in 1976. Colliers operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Colliers is headquartered in Toronto. Colliers operates in the Real Estate category.
Sources: Wikidata
Colliers offers advisory services for commercial real estate, covering investment, ownership, and leasing of all types of commercial properties. Their services are tailored to investors, property owners, and tenants, providing market insight and specialized guidance to help clients achieve optimal results.
Sources: Colliers official site
Colliers provides advisory and consulting services related to commercial real estate. It assists investors, property owners, and tenants with matters spanning the full real estate lifecycle, including investment, ownership, and leasing of all types of commercial properties.
Sources: Colliers official site
Colliers scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Colliers official site
Colliers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Colliers official site
Colliers' services are used by investors, property owners, and tenants of commercial real estate, including businesses and institutions that require real estate advisory services.
Sources: Colliers official site
Colliers is known for its specialized expertise in the commercial real estate market, offering in-depth market insight and advisory services to a broad range of clients, including investors, property owners, and tenants.
Sources: Colliers official site
Colliers scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Colliers has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 19/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Colliers from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Colliers: COIT (86/100), Clopay (86/100), Crain's Cleveland Business (86/100), Crystal Fountains (86/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.