Colourbox Brand Score: 75/100 - Brand-Ready tier

Royalty Free Stock Photos, Videos & Vectors

Colourbox (colourbox.com) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands. Among 2070 Media & Entertainment brands analyzed, Colourbox ranks in the 72nd percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 48/100, AI Discoverability 83/100, Brand Authority 55/100.

AI Snapshot

Colourbox is a Danish online stock media provider founded in 2005 and headquartered in Odense. The company offers millions of royalty-free stock images, videos, vectors, and illustrations for use across print, web, and social media. It targets designers, marketers, businesses, and creators, positioning itself as an affordable source for high-quality creative assets with transparent pricing and flexible licensing.

Key facts about Colourbox
Brand NameColourbox
Domaincolourbox.com
IndustryMedia & Entertainment
Founded2005
HeadquartersOdense
Main CompetitorsShutterstock (83/100), Getty Images (87/100), Adobe Stock, iStock, Dreamstime (86/100), 123RF

Evidence

Moz Domain Authority 77/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #42,994 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Colourbox appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Millions of stunning and high quality stock images, videos & illustrations | Use for anything: print, web and even Social Media | Transparent pricing and licensing" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Colourbox scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Colourbox has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (49/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #42,994 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.

Visibility - 49/100

Trust - 53/100

Recommendation likelihood - 58/100

People Also Ask About Colourbox

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

What products or services does Colourbox offer?

Colourbox offers royalty-free stock photos, videos, vectors, and illustrations available for licensing through its online platform. These assets are suitable for use across print, web, and social media projects. The service is structured around transparent pricing and flexible licensing, allowing users to select and use creative content for a variety of personal and commercial purposes.

Sources: Colourbox official site

Who are Colourbox's main competitors?

Colourbox's main competitors include Shutterstock (83/100), Getty Images (87/100), Adobe Stock, iStock, Dreamstime (86/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.

Sources: Colourbox official site

Colourbox vs Getty Images: how do they compare?

Colourbox and Getty Images are competitors in Media & Entertainment. Brand Analyzer scores Colourbox at 75/100 and Getty Images at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Colourbox official site

What is Colourbox?

Colourbox is a Danish online provider of royalty-free stock media, founded in 2005 and headquartered in Odense, Denmark. It operates as a digital marketplace offering millions of high-quality stock images, videos, vectors, and illustrations. The platform is designed for versatile use across print, web, and social media, and is described as having a diverse, international spirit despite its Danish origins.

Sources: Colourbox official site

What does Colourbox do?

Colourbox provides an online platform where users can browse, license, and download millions of royalty-free stock photos, videos, vectors, and illustrations. These creative assets are made available for use in a wide range of projects including print materials, websites, and social media content. The platform emphasizes transparent pricing and flexible licensing terms to accommodate various user needs.

Sources: Colourbox official site

What are the best alternatives to Colourbox?

Popular alternatives to Colourbox include Shutterstock (83/100), Getty Images (87/100), Adobe Stock, iStock, Dreamstime (86/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.

Sources: Colourbox official site

Where is Colourbox headquartered?

Colourbox is headquartered in Odense. Colourbox operates in the Media & Entertainment category.

Sources: Wikidata

What is Colourbox known for?

Colourbox is known for offering millions of high-quality royalty-free stock images, videos, and illustrations at transparent pricing with flexible licensing. The platform is recognized for its straightforward approach to licensing creative assets, making it accessible and affordable for designers, marketers, and businesses. As a Danish company founded in 2005, it also carries an international character in its content offerings.

Sources: Colourbox official site

Who uses Colourbox?

Colourbox is used by designers, marketers, businesses, and content creators who require stock media for their projects. Its target audience encompasses professionals and organizations needing royalty-free images, videos, and illustrations for applications such as print publications, websites, advertising materials, and social media content. The platform's flexible licensing and broad content library make it suitable for both individual creators and larger organizations.

Sources: Colourbox official site

Does ChatGPT recommend Colourbox?

Colourbox scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Colourbox official site

How can Colourbox improve its AI discoverability?

Colourbox can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Colourbox official site

Recommendations

Peer brands

Ranked closest to Colourbox: Collins Dictionary (75/100), Coin Master (75/100), ContentExchange (75/100), Counter-Strike 2 (75/100).

A step up - brands to learn from: VERANDA (81/100), The Entertainment Software Association (81/100).

Category leader: Boston.com (97/100).