Australia's leading online broker
CommSec (commsec.com.au) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, in the 57th percentile of 9003 Finance brands.
CommSec is the online share trading and investment platform operated by the Commonwealth Bank, headquartered in Sydney. Founded in 1995, it enables Australian retail investors to trade shares listed on the ASX, as well as international shares across 13 global markets, ETFs, and other financial products. Its services also include margin lending, cash management accounts, high-interest savings accounts, self-managed super fund (SMSF) support, and managed funds. CommSec is positioned as Australia's leading online broker, serving both beginner and experienced investors.
| Brand Name | CommSec |
|---|---|
| Domain | commsec.com.au |
| Industry | Finance, SaaS |
| Founded | 1995 |
| Headquarters | Sydney |
| Parent Company / Owner | Commonwealth Bank |
| Main Competitors | NAB Trade, SelfWealth, Westpac Online Investing (79/100), ANZ Share Investing (88/100), Stake, IG Australia (91/100), Interactive Brokers (91/100), Superhero |
Moz Domain Authority 56/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #122,413 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CommSec has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Buy Australian shares listed on the ASX, international shares in 13 global share markets, ETFs, and more with CommSec. More of CommSec’s services include online investing, margin l…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, Facebook, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CommSec?", Claude could identify the brand as of September 2026. CommSec is one of Australia's largest online share trading platforms, owned by the Commonwealth Bank of Australia. It allows retail investors to trade shares on the ASX and international markets, along with providing research, market data, and margin lending services. Best known for Being Australia's leading online stockbroking platform.
When asked "Best brands similar to CommSec?", Claude would recommend CommSec as of September 2026. It's a major, well-established player in Australian online share trading, so it would naturally come up alongside brands like NAB Trade or SelfWealth.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CommSec's main competitors in Finance: Westpac Online Investing (79/100), ANZ Share Investing (88/100), IG Australia (91/100), Interactive Brokers (91/100).
Sources: Brand Analyzer scan
CommSec offers online share trading for ASX-listed Australian shares and international shares across 13 global markets, along with exchange-traded funds (ETFs). Additional services include margin lending, cash management accounts, high-interest savings accounts, self-managed super fund (SMSF) support, and managed funds.
Sources: CommSec official site
CommSec is an Australian online share trading and investment platform operated as the brokerage arm of the Commonwealth Bank. Founded in 1995 and headquartered in Sydney, it allows individuals to buy and sell shares listed on the Australian Securities Exchange (ASX) as well as international shares across 13 global markets. Beyond share trading, CommSec provides a broader suite of financial services including exchange-traded funds (ETFs), margin lending, cash management accounts, high-interest savings accounts, self-managed super fund (SMSF) administration support, and managed funds. It is positioned as one of Australia's leading online brokers, serving both first-time investors and experienced traders through its digital platform.
Sources: CommSec official site
CommSec has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 29, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CommSec official site
CommSec was founded in 1995. CommSec operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CommSec is headquartered in Sydney. CommSec operates in the Finance category.
Sources: Wikidata
CommSec provides online trading and investment services, enabling customers to buy and sell Australian shares on the ASX and international shares across 13 global markets. It also offers ETFs, margin lending, cash management accounts, high-interest savings accounts, SMSF support, and managed funds, giving retail investors a comprehensive platform to manage their investments digitally.
Sources: CommSec official site
CommSec scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CommSec official site
CommSec can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CommSec official site
CommSec is used by Australian retail investors and traders, ranging from beginners starting their investing journey to experienced individuals who use advanced trading tools, margin lending, SMSF structures, and managed fund options.
Sources: CommSec official site
CommSec is known for being Australia's leading online share trading platform, backed by the Commonwealth Bank. It has built a reputation over nearly three decades as a trusted broker for buying and selling ASX-listed shares and offers access to international markets, ETFs, and other investment products.
Sources: CommSec official site
CommSec is owned by or part of Commonwealth Bank. CommSec operates in the Finance category.
Sources: Wikidata
CommSec is popular due to its association with the Commonwealth Bank, one of Australia's largest financial institutions, and its long operating history since 1995. It offers a comprehensive platform covering ASX shares, international markets, ETFs, margin lending, and SMSF services, appealing to both beginner and experienced investors seeking an integrated, trusted online trading solution.
Sources: CommSec official site
CommSec scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CommSec has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #122,413 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CommSec from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CommSec: Commonwealth Financial Network (78/100), Comfi (78/100), Connected Investors (78/100), Instead (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: TradingView (97/100).
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