Home of UK public data
data.gov.uk (data.gov.uk) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among Government brands, SaaS brands. Among 461 Government brands analyzed, data.gov.uk ranks in the 95th percentile (category average 67, leader 93). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 97/100, Messaging Clarity 93/100, Trust Foundation 55/100, AI Discoverability 42/100, Brand Authority 80/100.
data.gov.uk is the official open data portal of the United Kingdom, launched in 2010 and operated by the Government of the United Kingdom. It serves as the central repository for UK public data, enabling developers, businesses, researchers, and citizens to access government datasets. Its stated mission is to provide UK public data to inform decisions and build services, functioning as the authoritative hub for government transparency and data-driven innovation.
| Brand Name | data.gov.uk |
|---|---|
| Domain | data.gov.uk |
| Industry | Government, SaaS |
| Founded | 2010 |
| Parent Company / Owner | Government of the United Kingdom |
| Main Competitors | data.gov (76/100), European Data Portal, data.gov.au (76/100), Open Data Soft, Kaggle |
Moz Domain Authority 86/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,099 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
data.gov.uk has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The home of UK public data to inform decisions and build services" (Meta description: 12 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
data.gov.uk scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
data.gov.uk has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #13,099 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
data.gov.uk is operated by the Government of the United Kingdom, making it the official and authoritative source for UK public data. As a government-owned and government-operated platform, it carries the credibility and accountability of a national public institution, which lends a high degree of trustworthiness to the data and services it provides.
Sources: data.gov.uk official site
data.gov.uk's main competitors include data.gov (76/100), European Data Portal, data.gov.au (76/100), Open Data Soft, Kaggle. These companies compete in the Government space for similar customers, offering comparable products or services.
Sources: data.gov.uk official site
data.gov.uk and data.gov are competitors in Government. Brand Analyzer scores data.gov.uk at 83/100 and data.gov at 76/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: data.gov.uk official site
data.gov.uk is the official open data portal of the United Kingdom, established in 2010 and owned by the Government of the United Kingdom. It is described as the home of UK public data, serving as the authoritative central hub through which government datasets are made publicly accessible. Its purpose is to support informed decision-making and the development of services built on publicly available government information.
Sources: data.gov.uk official site
data.gov.uk provides access to UK government open data, acting as a central repository where users can find, explore, and use publicly available datasets produced by UK public bodies. Its core function is to enable users to make informed decisions and build innovative services by aggregating and publishing government data in one accessible location.
Sources: data.gov.uk official site
Popular alternatives to data.gov.uk include data.gov (76/100), European Data Portal, data.gov.au (76/100), Open Data Soft, Kaggle. Each is an established option in the Government space; the best fit depends on your specific needs, budget, and required features.
Sources: data.gov.uk official site
data.gov.uk has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 37, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: data.gov.uk official site
data.gov.uk was founded in 2010. data.gov.uk operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
data.gov.uk offers access to UK public datasets through its open data portal. It functions as a discovery and access platform for government data, enabling users to find and use datasets to inform decisions and build services. The platform is categorized under Government and SaaS, indicating it provides web-based data access services to its users.
Sources: data.gov.uk official site
data.gov.uk is used by developers, businesses, researchers, and citizens who require access to UK public data. Developers may use it to build applications and services; businesses to inform commercial decisions; researchers to conduct studies and analysis; and citizens to access transparent information about public services and government activities.
Sources: data.gov.uk official site
data.gov.uk is known for being the official home for UK public data and the central open data portal of the United Kingdom. It is recognized for aggregating government datasets and making them freely accessible to the public, supporting transparency, research, and service development across the public and private sectors.
Sources: data.gov.uk official site
data.gov.uk scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: data.gov.uk official site
data.gov.uk is popular because it serves as the single, authoritative central hub for UK government open data, catering to a broad audience including developers, businesses, researchers, and citizens. Its role in enabling informed decision-making and the creation of data-driven services makes it a widely used resource for anyone requiring access to official UK public datasets.
Sources: data.gov.uk official site
data.gov.uk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: data.gov.uk official site
data.gov.uk is owned by or part of Government of the United Kingdom. data.gov.uk operates in the Government category.
Sources: Wikidata
Ranked closest to data.gov.uk: United States Air Force (83/100), Companies House (84/100), Dataprev (83/100), U.S. Department of Homeland Security (83/100).
A step up - brands to learn from: NATO (91/100), World Health Organization (WHO) (92/100).
Category leader: International Monetary Fund (IMF) (93/100).