Van grasspriet tot kaas
CONO Kaasmakers (cono.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Manufacturing brands, in the 66th percentile of 7541 Food & Beverage brands.
CONO Kaasmakers is a small, prominent Dutch dairy cooperative based in Beemster, North Holland, owned by dairy farmers. It produces traditional North Holland cheese, combining artisanal craftsmanship with sustainable practices throughout the supply chain, from grass to cheese. The cooperative emphasizes transparency and collaboration between farmers and cheesemakers, serving both consumers and business customers who value sustainably produced, handcrafted cheese, as well as dairy farmers seeking cooperative membership.
| Brand Name | CONO Kaasmakers |
|---|---|
| Domain | cono.nl |
| Industry | Food & Beverage, Manufacturing |
| Headquarters | Beemster, Noord-Holland, Netherlands |
| Main Competitors | FrieslandCampina (75/100), Westland Kaas Groep (Old Amsterdam) (78/100), Bel Group (Leerdammer) (74/100), Rouveen Kaasspecialiteiten, Arla Foods (81/100) |
Moz Domain Authority 37/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
CONO Kaasmakers appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CONO Kaasmakers is een kleine toonaangevende coöperatie van melkveehouders gevestigd in de Beemster, Noord-Holland." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CONO Kaasmakers?", Claude could identify the brand as of October 2026. CONO Kaasmakers is a Dutch dairy cooperative based in Beemster, Netherlands, owned by around 400 member dairy farmers, that produces premium cheese, most notably under the Beemster brand. Best known for Producing Beemster cheese, a well-known premium Dutch Gouda-style cheese brand.
When asked "Best brands similar to CONO Kaasmakers?", Claude would recommend CONO Kaasmakers as of October 2026. If someone asked about top Dutch cheese makers or premium Gouda brands, CONO and its Beemster cheese would be a natural and well-regarded mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CONO Kaasmakers's main competitors in Food & Beverage: FrieslandCampina (75/100), Westland Kaas Groep (Old Amsterdam) (78/100), Bel Group (Leerdammer) (74/100), Arla Foods (81/100).
Sources: Brand Analyzer scan
CONO Kaasmakers is a small, leading Dutch dairy farmers' cooperative based in Beemster, North Holland. It unites dairy farmers who supply milk that is processed into traditional North Holland cheese.
Sources: CONO Kaasmakers official site
CONO Kaasmakers has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 49, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CONO Kaasmakers official site
CONO Kaasmakers processes milk from its member dairy farmers into high-quality, artisanal cheese. It manages the full production chain from grass and milk to finished cheese, focusing on sustainability for people, animals, and the environment.
Sources: CONO Kaasmakers official site
CONO Kaasmakers scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CONO Kaasmakers official site
CONO Kaasmakers produces traditional North Holland cheese, made from milk supplied by its member dairy farmers, emphasizing artisanal methods and sustainable production practices.
Sources: CONO Kaasmakers official site
CONO Kaasmakers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CONO Kaasmakers official site
CONO Kaasmakers is known for producing traditional, artisanal North Holland cheese through a cooperative model that emphasizes sustainability and close collaboration between dairy farmers and cheesemakers.
Sources: CONO Kaasmakers official site
CONO Kaasmakers serves consumers and business buyers who value sustainably produced, artisanal North Holland cheese, as well as dairy farmers who wish to join the cooperative as members.
Sources: CONO Kaasmakers official site
CONO Kaasmakers scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CONO Kaasmakers has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify CONO Kaasmakers from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CONO Kaasmakers: Combier (79/100), Colman's (79/100), CookUnity (79/100), Coopers Brewery (79/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.