Alle Teile des Erfolgs
Conrad Electronic (conrad.ch) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, in the 46th percentile of 25424 E-commerce brands.
Conrad Electronic is a European online retailer specializing in electronics and technical products, operating in Switzerland via conrad.ch. Founded in 1923 and headquartered in Hirschau, the company offers over one million products with 24-hour delivery. It serves technology enthusiasts, hobbyist electronics users, skilled tradespeople, and businesses across Switzerland. Conrad positions itself as the leading Swiss specialist in electronics and technology, emphasizing a comprehensive product range combined with fast, reliable order fulfillment.
| Brand Name | Conrad Electronic |
|---|---|
| Domain | conrad.ch |
| Industry | E-commerce, Technology |
| Founded | 1923 |
| Headquarters | Hirschau |
| Main Competitors | Distrelec (62/100), Digitec Galaxus (83/100), Brack.ch (70/100), Reichelt Elektronik (72/100), RS Components (78/100), Mouser Electronics (78/100), Farnell (69/100) |
Moz Domain Authority 47/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #167,509 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Conrad Electronic has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Conrad - der Spezialist für Elektronik und Technik in der Schweiz - über 1 Million Produkte ✓ 24-Stunden-Lieferung" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Conrad Electronic?", Claude could identify the brand as of October 2026. Conrad Electronic is a German-based electronics retailer, founded in 1923, that sells components, tools, measurement equipment, robotics, smart home devices and various tech products both online and through stores across Europe. Conrad.ch is its Swiss online storefront catering t Best known for Being a major European retailer for electronic components, tools, and DIY tech supplies.
When asked "Best brands similar to Conrad Electronic?", Claude would recommend Conrad Electronic as of October 2026. It's a well-established and trusted name in Europe for electronics and component sourcing, making it relevant for anyone comparing e-commerce options in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Conrad Electronic's main competitors in E-commerce: Distrelec (62/100), Digitec Galaxus (83/100), Brack.ch (70/100), Reichelt Elektronik (72/100), RS Components (78/100).
Sources: Brand Analyzer scan
Conrad Electronic has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Conrad Electronic official site
Conrad Electronic was founded in 1923. Conrad Electronic operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Conrad Electronic is headquartered in Hirschau. Conrad Electronic operates in the E-commerce category.
Sources: Wikidata
Conrad Electronic scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Conrad Electronic official site
Conrad Electronic is a European online retailer, operating in Switzerland as conrad.ch, that specializes in selling electronics and technical products. Founded in 1923 and headquartered in Hirschau, it offers a catalog of over one million products. The company serves as a technology and electronics specialist for both private consumers and professional customers in Switzerland, providing a broad assortment ranging from components to finished technical devices, supported by fast delivery logistics.
Sources: Conrad Electronic official site
Conrad Electronic operates an e-commerce platform selling electronics and technical products in Switzerland. It stocks and distributes over one million items covering various technology categories, making them available through online ordering with 24-hour delivery. The company acts as an intermediary between manufacturers of electronic and technical goods and end customers, including hobbyists, tradespeople, and businesses, providing access to a large inventory without requiring customers to source items from multiple specialized suppliers.
Sources: Conrad Electronic official site
Conrad Electronic can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Conrad Electronic official site
Conrad Electronic is used by technology enthusiasts, hobbyist electronics users, skilled tradespeople, and businesses in Switzerland that require electronics and technical products. This range of users reflects the company's broad product catalog, which serves both individual consumers pursuing personal electronics projects and professional or commercial customers needing technical supplies for their work.
Sources: Conrad Electronic official site
Conrad Electronic is known for being a long-established Swiss specialist in electronics and technical products, offering an extensive catalog of over one million items and fast, 24-hour delivery. Its reputation is built on breadth of product selection spanning electronic components, tools, and technology goods, catering to both hobbyists and professional users. The brand's history dating back to 1923 also contributes to its recognition as an established player in the European electronics retail sector.
Sources: Conrad Electronic official site
Conrad Electronic scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Conrad Electronic has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #167,509 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Conrad Electronic from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Conrad Electronic: Conex Depot (76/100), ComprasParaguai.com.br (76/100), Conscious Food (76/100), Consentik (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.