We put our energy where it matters
Contact Energy (contact.co.nz) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Telecommunications brands, in the 93rd percentile of 3995 Energy & Utilities brands.
Contact Energy is a New Zealand-based company, founded in 1996 and headquartered in Wellington, that provides electricity, natural gas, broadband, and mobile services. It is one of the country's largest energy generators and retailers, serving over 670,000 customer connections. The company positions itself as an all-in-one utility provider, offering renewable and solar energy options alongside traditional utility and connectivity services to residential and business customers across New Zealand.
| Brand Name | Contact Energy |
|---|---|
| Domain | contact.co.nz |
| Industry | Energy & Utilities, Telecommunications |
| Founded | 1996 |
| Headquarters | Wellington |
| Main Competitors | Genesis Energy, Mercury NZ, Meridian Energy, Trustpower, Vodafone New Zealand (One NZ), Spark New Zealand (85/100), Nova Energy, Electric Kiwi |
Moz Domain Authority 40/100 vs category average 40 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #400,986 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Contact Energy has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "One place for electricity, gas, broadband and mobile services in New Zealand, with reliable support to help customers stay connected." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, Cloudflare.
Social footprint: verified profiles on YouTube, Facebook, Instagram, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Contact Energy?", Claude could identify the brand as of September 2026. Contact Energy is a major New Zealand electricity and gas retailer and generator, producing power from geothermal, hydro, and gas-fired plants and also selling broadband and LPG to residential and business customers. Best known for Being one of New Zealand's largest electricity generators and retailers, notably through its geothermal power stations.
When asked "Best brands similar to Contact Energy?", Claude would recommend Contact Energy as of September 2026. It's one of the biggest and most established energy companies in New Zealand, so it would naturally come up when discussing top NZ energy providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Contact Energy offers electricity, natural gas, broadband, mobile, and solar/renewable energy services. These are bundled to allow customers to manage multiple utility and connectivity needs through a single provider.
Sources: Contact Energy official site
Contact Energy is a New Zealand company, founded in 1996 and headquartered in Wellington, that operates as one of the country's largest energy generators and retailers. It provides electricity, natural gas, broadband, and mobile services to residential and business customers, positioning itself as an all-in-one utility and connectivity provider.
Sources: Contact Energy official site
Contact Energy has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 29, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Contact Energy official site
Contact Energy was founded in 1996. Contact Energy operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Contact Energy is headquartered in Wellington. Contact Energy operates in the Energy & Utilities category.
Sources: Wikidata
Contact Energy generates and retails electricity and natural gas, and also provides broadband and mobile services to customers across New Zealand. It supports renewable and solar energy solutions as part of its offerings, aiming to serve as a single point of contact for household and business utility and connectivity needs.
Sources: Contact Energy official site
Contact Energy scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Contact Energy official site
Contact Energy is known for being one of New Zealand's largest energy generators and retailers, serving over 670,000 customer connections. It is recognized for combining electricity, gas, broadband, and mobile services into a single provider, along with its involvement in renewable energy generation such as solar.
Sources: Contact Energy official site
Contact Energy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Contact Energy official site
Contact Energy is used by residential and business customers throughout New Zealand who require electricity, gas, broadband, and mobile services. The company serves over 670,000 customer connections, spanning both household and commercial segments.
Sources: Contact Energy official site
Contact Energy scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Contact Energy has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #400,986 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Contact Energy from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Contact Energy: CompAir (86/100), Collide (86/100), Danieli (86/100), DLA Piper (86/100).
A step up - brands to learn from: Toshiba America (91/100), SUEZ (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.