Power for a better New Zealand
Contact Energy (contactenergy.co.nz) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Telecommunications brands, in the 27th percentile of 9044 Energy & Utilities brands.
Contact Energy is a New Zealand energy company founded in 1996 and headquartered in Wellington. It provides electricity, gas, and broadband services to households and businesses across New Zealand. The company combines renewable generation with flexible plans and digital tools, positioning itself as a leading provider committed to sustainable energy solutions and customer-focused service.
| Brand Name | Contact Energy |
|---|---|
| Domain | contactenergy.co.nz |
| Industry | Energy & Utilities, Telecommunications |
| Founded | 1996 |
| Headquarters | Wellington |
| Main Competitors | Genesis Energy (78/100), Mercury NZ (86/100), Meridian Energy (84/100), Trustpower (84/100), Vector (86/100), Nova Energy (81/100), Spark New Zealand (85/100), 2degrees (83/100) |
Moz Domain Authority 40/100 vs category average 38 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Contact Energy has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide New Zealanders with reliable, sustainable energy solutions that power their everyday lives." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Contact Energy?", Claude could identify the brand as of October 2026. Contact Energy is a major New Zealand electricity and gas retailer and generator, producing power from geothermal, hydro, and gas-fired plants and selling electricity, gas, and broadband to residential and business customers. Best known for Being one of New Zealand's largest electricity generators and retailers, with a strong geothermal generation portfolio.
When asked "Best brands similar to Contact Energy?", Claude would recommend Contact Energy as of October 2026. It's one of the biggest and most recognizable energy companies in New Zealand, so it would naturally come up alongside competitors like Mercury and Genesis Energy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Contact Energy's main competitors in Energy & Utilities: Genesis Energy (78/100), Mercury NZ (86/100), Meridian Energy (84/100), Trustpower (84/100), Vector (86/100).
Sources: Brand Analyzer scan
Contact Energy has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 26, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Contact Energy official site
Contact Energy was founded in 1996. Contact Energy operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Contact Energy is headquartered in Wellington. Contact Energy operates in the Energy & Utilities category.
Sources: Wikidata
Contact Energy offers electricity, gas, and broadband services to households and businesses, supported by renewable energy generation, flexible plans, and digital tools for managing energy use.
Sources: Contact Energy official site
Contact Energy scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Contact Energy official site
Contact Energy is a New Zealand company, founded in 1996 and headquartered in Wellington, that provides energy and telecommunications services, including electricity, gas, and broadband, to households and businesses across New Zealand.
Sources: Contact Energy official site
Contact Energy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Contact Energy official site
Contact Energy generates and supplies energy, combining renewable generation sources with flexible pricing plans and digital tools to deliver electricity, gas, and broadband services to residential and business customers throughout New Zealand.
Sources: Contact Energy official site
Contact Energy's services are used by households and businesses across New Zealand seeking electricity, gas, and broadband services.
Sources: Contact Energy official site
Contact Energy is known for being a leading New Zealand energy provider with a focus on renewable generation and customer-focused service, offering electricity, gas, and broadband under one brand.
Sources: Contact Energy official site
Contact Energy scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Contact Energy has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 40/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Contact Energy from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Contact Energy: Conares (71/100), Columbia Steel (71/100), Continental Industry (71/100), Contract Callers Inc (CCI) (71/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
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