Coolblue Brand Score: 82/100 — Strong Brand tier

Alles voor een glimlach

Coolblue (coolblue.nl) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among E-commerce brands, Technology brands. Among 2125 E-commerce brands analyzed, Coolblue ranks in the 95th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 82/100, Visual Identity 85/100, Messaging Clarity 100/100, Trust Foundation 67/100, AI Discoverability 80/100, Brand Authority 80/100.

Score breakdown — 7 dimensions

AI visibility

Coolblue scores 73/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 75/100

Trust — 76/100

Recommendation likelihood — 67/100

Recommendations

Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).